Associate Director, Measurement and Insights

SALARY: $100-120k

LOCATION: New York (hybrid) or Remote (US)

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Associate Director, Measurement and Insights

Reporting of the role

Senior Director, Measurement and Insights

Overview of the job

In this exciting new role you will be working alongside the North American Senior Director, Measurement & Insights (based in New York) responsible for developing and delivering our measurement, research and insight capabilities for our NA based partners.

We’re looking for someone with 8+ years experience in digital campaign measurement, market research and/or media insights. You’ll have experience working directly in both measurement and insights roles in the media/marketing industry, whether that’s in agency, client-side, or at a media-owner. (Note that experience working in a fast paced agency environment is preferred). You must be familiar with various campaign measurement capabilities including brand lift studies and you must understand how to use insights and research to drive business outcomes.

You’ll have proven abilities to work cross-functionally across sales, delivery, and marketing teams, and you will have a track record of delivering best-in-class work to clients. You are capable of working both independently and as part of a team, including leading and managing projects with support from other team members.

You need to be passionate about the value of measurement and insight, excited to lead the development of these capabilities in the creator marketing industry, and keen to prove the True Human Influence of our campaigns.

3 best things about the job

• Work where data meets culture: Dig into the numbers and the memes - turning influencer content, viral moments, and audience sentiment from comment sections into insights that actually move the needle for brands.

• Grow alongside creators and brands: Oversee strategic measurement planning across key accounts, aligning insights to business outcomes.

• Collaborate with creative minds: Work shoulder-to-shoulder with strategists, creatives, and client teams to dream up smarter campaigns and show off their impact with dashboards and stories that wow clients.

Measures of success –

In the first few months, you would have:

• Developed a strong understanding of the measurement studies in our toolbox, with a focus on sentiment analysis, brand lift, and content effectiveness.

• Delivered insights & reports for 3–5 high-value campaigns

• Contributed insights to multiple new business efforts