Associate Director, Trade Strategy & Marketing – Parkinson’s Disease

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Trade Strategy and Marketing at AbbVie has evolved significantly from an operational and tactical function for selecting products to one requiring the development of complex pharmacy, distribution, and patient-access strategies across the portfolio. A key component of this evolution is the growing need to support patients with complex, chronic conditions who require high-touch coordination across specialty pharmacy, distribution, payer access, HCP engagement, patient services, and ongoing therapy management.

Within Parkinson’s, AbbVie has an important opportunity to shape the future of care through VYALEV and upcoming pipeline assets. These therapies require thoughtful trade and distribution strategy due to the complexity of the patient journey, the importance of timely onboarding, coordination across multiple stakeholders, and the need for a seamless experience from prescription through therapy initiation and continuation. As treatment innovation advances in Parkinson’s, the role of Trade Strategy & Marketing becomes increasingly critical in ensuring that channel partners are prepared to support launch execution, patient access, product availability, and long-term adherence.

The expectations of pharmacies and channel partners in the health care ecosystem are rapidly evolving as technology, data, and service-model innovation reshape the patient experience. Specialty pharmacies are increasingly expected to do more than dispense product; they must support patient connectivity, benefit coordination, affordability navigation, clinical education, adherence, and data-driven visibility into the patient journey. These evolving expectations create a need for AbbVie to define clear specialty pharmacy and distribution value propositions, identify strategic channel partners, and design solutions that support both brand objectives and the needs of Parkinson’s patients, caregivers, and providers.

The Associate Director, Trade Strategy & Marketing – Parkinson’s is responsible for assessing and identifying business opportunities within the specialty pharmacy and distribution channel, and developing and implementing strategic initiatives with pharmacy, wholesaler, and cross-functional partners to enhance patient onboarding, improve therapy initiation, support adherence, and prepare the channel for future Parkinson’s pipeline launches. This role, supporting VYALEV and Parkinson’s pipeline assets, requires a strong understanding of brand strategy, market access dynamics specifically medical benefit coverage for a product and device delivery system, patient services, pharmacy operations, and launch execution. With a strategic mindset and an eye toward innovation, the Associate Director will serve as a key advisor and consultant to Integrated Brand Teams and cross-functional leadership on trade channel opportunities, risks, and execution priorities.

Key job responsibilities include, but are not limited to:

• Embrace the Trade Marketing Team culture by cultivating an inclusive community that encourages diversity, synchronicity, agility, transparency, and collective development.
• Lead the development of AbbVie’s Parkinson’s trade strategy, with a focus on specialty pharmacy, distribution, patient onboarding, therapy initiation, adherence, and channel readiness for VYALEV and future pipeline assets.
• Partner with specialty pharmacies, wholesalers, and other channel stakeholders to accelerate patient connectivity, support product access, facilitate purchasing and distribution, and improve visibility across key patient journey touchpoints.
• Execute launch excellence in the Trade channel by preparing specialty pharmacy, distribution, account management through strong cross functional collaboration, program management, and marketing asset development to ensure successful launches and ongoing brand management within the Parkinson’s po