Director of Marketing

Company Description

About KIPP Nashville Public Schools 

KIPP Nashville Public Schools is a network of high-performing, free, open enrollment K-12 schools that has been committed to positively affecting student outcomes in Nashville since 2005. KIPP Nashville is part of the acclaimed KIPP Network, which educates 100,000+ students nationwide and supports students from Pre-Kindergarten through college, career and beyond. Through the KIPP Forward program, our team helps students identify their career of highest aspiration and develop the skills and confidence to chase their dreams. KIPP Nashville currently operates 3 elementary schools, 3 middle schools, and 2 high schools and we are excited to open our doors to more schools in 2024 and 2025 in response to strong community demand.

The mission of KIPP Nashville is together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence they need to pursue the paths they choose - college, career and beyond - so they can lead fulfilling lives and build a more just world. Our core values are GROWTH, TEAM, and SHINE. If you share in this belief and values, if you have a proven willingness to do what it takes for students to be their best, if you thrive in an environment that is both collaborative and entrepreneurial, then you are already a KIPPster.

Job Description

Position Overview:

We are seeking an experienced, entrepreneurial, hands-on and proven Marketing leader with excellent written, verbal, and strategic leadership skills to join our team as the Director of Marketing. This individual will report to the Chief Operating Officer and will develop and execute marketing strategies that will increase student enrollment, drive staff application volume, and support KIPP Nashville’s overall goals.

Responsibilities of the Director of Marketing include, but are not limited to:

Strategic Vision and Brand Ownership

• Develop and implement KIPP Nashville’s marketing strategy to increase student enrollment and staff application volume

• Own and manage digital marketing strategy for KIPP Nashville, including development of overall digital strategy, accompanying creative, and regular analysis of outcomes and internal reporting

• Oversee the creation, distribution, and execution of social media across all of KIPP Nashville’s channels, including the support of campus-level administrators to ensure holistic branding and messaging at all levels

• Develop strategic insights and understand relevant market dynamics and trends to refine KIPP Nashville and/or specific school’s value propositions for the creation of marketing campaigns and content 

• Report on campaign performance and metrics 

• Design, create, and coordinate production of all marketing materials across student recruitment, staff hiring, and fundraising efforts

• Responsible for website strategy maintaining up to date and relevant content, and managing agency partner 

• Field requests from campuses to determine appropriate asset type for marketing materials including flyers, signage, event support, and direct mail

• Work closely with regional Development and Talent teams, as well as schools, on key content initiatives

 Community Engagement 

• Identify opportunities for key community partnerships through event sponsorships and participation

• Coordinate events with community partners to generate greater brand awareness and interest in our schools

• Leverage school assets to strengthen community awareness

Recruitment

• Analyze target market information to identify and recommend effective marketing approaches for student enrollment

• Support student recruitment team to drive grass roots and grasstops enrollment efforts

• Partner with Director of Talent Recruitment team to ensure strategy that supports org-wide goal of 100% teacher roles filled

Qualifications

Desired Qualifications:

• Bachelor's degree in Marketing, Communications or relevant field

• Minimum of 3 years of prior experience in marketing and/or communications and strategic leadership

• Experience working with and managing a third-party agency to address marketing and communications needs

• Demonstrated ability to drive results through strategic marketing efforts and management of multiple marketing channels and tactics

• Familiarity with a CRM platform like HubSpot or Salesforce

• Exceptional writing and communication skills, emphasis on recruitme