Senior Manager, Channel / Vertical Marketing - Light Commercial Solutions

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.

The Light Commercial Sr. Channel Manager is responsible for leading the development and execution of channel marketing strategies to drive volume, profit, and market share within the Light Commercial segment. This role plays a critical part in shaping Carrier’s go-to-market strategy and strengthening relationships with key distribution partners.

About this role:

The Sr. Channel Manager – Light Commercial Solutions is responsible for leading the strategy for commercialization of Light Commercial HVAC solutions to a multi- faceted customer base.  This role will work closely with the Carrier, Bryant, ICP and replacement component channel managers to provide best in class customer experiences and support to our channel partners.

Success will require the ability to think strategically, develop new go to market strategies, work with 3rd party vendors and a mindset that is continuously learning, seeking feedback and channel input as well as a willingness to explore and test new strategies for growth.

This highly visible role will also require strong communication skills and the ability to tailor the message as appropriate for the target audience.  

The successful candidate will have an innovative customer first mindset and be forward thinking, striving to meet the future needs of our customers.  The candidate must have balanced knowledge between marketing, business and go-to-market strategy as well as be able to quickly learn and understand the technical aspects HVAC products to better be able to market them to our customer base. Foundational skills for this role include understanding of the HVAC Market, experience in developing go-to-market strategies, the ability to work cross collaboratively across the organization, the ability to work independently with minimal oversight, and general business management skills.

Key Responsibilities:

Channel Strategy & Execution

• Develop, recommend, and implement channel marketing strategies and plans to grow the Lt. Commercial Business.
• Drive sales growth and enhance competitive positioning through targeted initiatives.
• Work collaboratively with Residential Channel Managers, ensuring a unified voice and approach with shared customers.
• Develop a tailored strategy to reach differentiated verticals
• Work closely with the Commercial Marketing team to develop channel strategies and initiatives to support strategic accounts.
• Develop strategic approach to getting voice of customer from distributors, contractors and vertical segments served.

Events

• Lead Light Commercial’s participation in major industry and large customer events with a strategic focus, ensuring proper messaging and product placement.
• Work collaboratively with the residential and commercial marketing teams to provide support to them while helping ensure representation of the Light Commercial business in events they are leading.

Partner Engagement

• Maintain strong coordination with distributor advisory committees.
• Act as the voice of the customer to internal teams, ensuring partner needs are met.

Performance Management

• Establish and track performance metrics to evaluate channel effectiveness.
• Identify opportunities for improvement and implement corrective actions.

Cross-Functional Collaboration

• Work closely with sales, product, and marketing teams to align strategies.
• Support the launch of new products and services through the channel.

Required Qualifications:

• Bachelor's degree
• 10 + years of experience in one of the following: Marketing, Business Development, or Product Management
• Ability to travel up to 30%

Preferred Qualifications: