(USA) Senior Manager, Marketing Planning And Strategy- Experiential

Position Summary...

What you'll do...

The Brand Experience and Partnerships team is charged with creating innovative, participatory experiences (IRL, virtual/digital, partnerships) that positively shift perception of the Walmart brand. Our mission is to add dimension to our brand promise in modern ways that engage the next generation of customers and launch the brand into the cultural zeitgeist. 

As the Senior Manager of Experiential Marketing (IRL Experiences), you will lead experiential marketing strategy, planning and execution for strategic Walmart initiatives, with a focus on brand and priority product category experiences – such as Walmart Marketplace & Collectibles. You will be responsible for driving multiple experiential programs soup to nuts – leveraging top agencies to craft / execute experiential concepts and 360 campaigns in collaboration with stakeholders in Creative & Category Marketing / Merchant teams. The work you will do is highly-cross functional and collaboration is paramount to deliver holistic & scaled programs – particularly with teams such as Media, Influencer, Creative, Site, Social, Paid Media, etc.

The perfect candidate is both a creative and strategic thinker; a career experiential marketer who has a proven track record in building high quality, scaled consumer experiences; and has deep experience working within layered organizations to manage stakeholders & leaders, and sell programs in. In this role, you will report to the Group Director, Brand Experiences and Partnerships and support the Senior Manager, Experiential Lead.

This is a fast-paced, high-visibility job within the Walmart Marketing organization. This candidate will oversee exciting experiences that drive meaningful brand/business impact & cultural cache. We can’t wait to meet you!

This is not a remote role. The hired associate is required to work from our Hoboken, NJ office 5 days a week.

What you’ll do:

·       Serve as the strategic, day to day lead on specific experiential programs (with priority on Collectibles experiences) & liaison with relevant teams – including Marketplace Marketing & Merchant team

·       Support the Experiential Lead who guides overall Walmart Experiential strategy & approach

·       Provide thought leadership on Experiential programs, ensuring Collectibles initiatives are prioritized within Walmart’s Experiential strategy and approach 

·       Utilize data and insights to create meaningful strategies and impactful comprehensive marketing plans, collaborating across marketing channels and strategic business units 

·       Work hyper-cross functionally and cultivate relationships across the business, aligning key stakeholders to priorities and clearly communicating business objectives and performance 

·       Monitor program performance and optimize tactics to meet marketing and business goals 

·       Help manage and develop a team of marketers, leading a healthy and positive team culture of innovation and implementing plans to coach, motivate and develop individuals on the team

·       Constantly innovate – finding new ways to improve and accelerate Experiential white space growth & opportunities for Walmart and marketplace

What you’ll Bring

·       You are entrepreneurial - ambiguity excites you

·       You have a track record of creating innovative and unique experiential activations that