Sales Coordinator

POSITION: Sales Coordinator

DEPARTMENT: Legends College      

REPORTS TO: Drew Turner   

FLSA STATUS: Non-Exempt

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centers and theaters.

 

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

 

UNIVERSITY OF SOUTH CAROLINA

The University of South Carolina and Legends, a global premium experiences company, have announced a multi-year partnership aimed at enhancing the fan experience at Gamecocks’ sporting events and maximizing the University of South Carolina’s Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating and support ticket sales and philanthropic fundraising for the renovated Williams-Brice Stadium.

 

Phase 1 of the Williams-Brice Stadium project will focus on the design of the West and East Side of the stadium, including renovating and expanding the suite offerings. The initial plans include premium suites of various sizes and the installation of club seats.

 

THE ROLE

The Sales Coordinator role is primarily responsible for effectively assisting the Premium Sales team in the execution of the sales process, creating a positive sales environment, creating and facilitating digital and email marketing campaigns, and providing exemplary customer service to all current premium seating customers and new buyers. The Premium Service Rep should be a professional, team focused, positive individual. The Sales Coordinator will work under the guidance of the VP of Premium Seating.

 

ESSENTIAL FUNCTIONS

• Assist the premium sales team in the execution of the sales process, including but not limited to the creation and execution of all sales materials, contracts, scheduling, commissions and bonuses
• Create and facilitate a digital marketing plan, including strategy and development of content, email database, and graphics working in conjunction with the Gamecock Club & University of South Carolina Athletics
• Generate prospect lists and manage in Salesforce and Excel spreadsheets
• Greet guests and prospective clients at preview & sales center reception desk
• Track and communicate daily, weekly and monthly sales numbers, inventory, projections, goals and contests
• Act as the liaison between Legends Global Sales and the Gamecock Club
• Maintain scheduling of preview & sales center, closing rooms and other meeting areas
• Create and execute prospect sales events
• Provide support for all sales, marketing & development events
• Assist in the creation and execution of sales and marketing materials
• Manage capital gift and annual premium seat payment invoicing and collections and work diligently toward a 100% collection rate each year
• Develop marketing materials for Events and Experiences
• Perform additional office management duties, including but not limited to budgets, invoicing, expense tracking, billing, supplies and maintenance 

 

QUALIFICATIONS

• Bachelor’s Degree
• Two to three years’ experience (Sports Industry Preferred)
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Resourceful, innovative and forward-thinking
• Candidate should possess excellent time management and organizational skills
• Excellent interpersonal and communication skills
• Proficient in Adobe Creative Suite and Adobe Campaign email platform
• Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
• Knowled