Manager, Strategic Account Management - Business Devleopment

Position Summary...

We are seeking a proven outbound Business Development hunter to expand our agency partner ecosystem within the Walmart Marketplace and broader ecommerce landscape. This role requires a BD professional with deep experience prospecting, qualifying, and closing ecommerce agencies, marketplace management firms, and digital marketing partners who serve 1P brands looking to expand into 3P marketplace strategies.

What you'll do...

About the Team

Our Channel Partnerships team is at the forefront of building Walmart Marketplace's agency ecosystem. We work directly with the fastest-growing ecommerce agencies, full-service agencies and digital marketing firms expanding their 3P marketplace capabilities. This role will directly impact our platform's growth by enabling agencies to deliver comprehensive marketplace management services to their brand clients. We work collaboratively with various internal teams, including Marketing, Product, and Sales, to ensure successful partner onboarding and enablement. This role will significantly impact our company's market penetration and revenue growth goals.

What You'll Do…

• Outbound Prospecting & Pipeline Development: Identify and prospect ecommerce agencies, digital marketing firms, and marketplace management companies across the US
• Execute outreach campaigns via email, LinkedIn, phone, and industry events to identify high-potential agency partners
• Qualify and prioritize agencies based on client roster, 3P marketplace experience, and growth potential
• Convert prospects into active partners by demonstrating Walmart Marketplace's opportunity and our partnership value proposition
• Develop and execute comprehensive partnership strategies and go-to-market plans.
• Lead complex negotiations with agency leadership on partnership terms, SLAs, and performance expectations
• Create innovative business models and revenue-sharing frameworks for partners.
• Track and report on partnership performance metrics and KPIs.

What You'll Bring…

• 5+ years of experience in business development, partnerships, or channel sales.
• Outbound business development experience with demonstrated success in cold prospecting and pipeline generation
• Proven track record of building and managing successful agency and channel partnerships such as SIs.
• Deep understanding of 3P marketplace landscape (Amazon, Walmart, Target+, etc.) and agency service models
• Strong negotiation skills with the ability to structure complex partnership agreements.
• Excellent relationship-building capabilities with C-level executives and decision-makers.
• Experience with CRM systems and partnership management tools.

Preferred Qualifications

• Experience in working at an advertising and/or digital media agency or in New Business/Business Development roles at an Ecommerce Agency.
• Marketplace specialization experience with 3P platforms
• Experience in SaaS, marketing technology, Ecommerce or related industry.
• Demonstrated success in developing and scaling partner programs.
• Knowledge of partner enablement strategies and best practices.
• Experience with partner marketing initiatives and co-selling strategies.
• Track record of building and scaling partner programs from ground up (0 to 50+ active partners)
• Understanding of agency service gaps in 3P marketplace management (listing optimization, inventory management, advertising)

What Makes This Role Unique:

This isn't a typical partnership role - you'll be building Walmart Marketplace's agency ecosystem from the ground up, working with agencies making the strategic shift to marke