Senior Director of Store Marketing, J.Crew Factory

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA. 
  
But we know it’s not only about the clothes, it’s about the feeling it gives the people who wear them—whether they’re confidently giving a presentation in a well-tailored suit; basking in salty beach days in vibrant, sun-soaked swimsuits; or joyfully rediscovering their favorite Rollneck sweater in their closet again and again, season after season. 
  
Ultimately, it’s about helping our customers be the best, most authentic versions of themselves. And that’s what we’re after, to inspire people’s lives and style, for four decades and counting... 

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

The Role + Purpose: 

We are seeking a highly strategic and analytical Senior Director of J. Crew Factory Store Marketing. This experienced leader will spearhead the development and implementation of programs that drive enhanced levels of store traffic across our growing brick-and-mortar fleet (now totaling over 350+ doors).  This role will be responsible for planning and delivering a marketing strategy that drives customer growth and engagement across a wide range of marketing tactics in a fast-paced Retail environment.  

• Develop brand marketing strategies that support business goals, with a focus on expansion into new markets and customer acquisition 

• Lead team of marketers driving programs to open new store locations while also optimizing the existing store fleet 

• Simultaneously drive both a national approach, as well as localized plans by trade area and geographical location.  Leverage localized insights to tailor messaging, media plans and events that resonate with specific consumer segments 

• Own Store marketing budget and develop incrementality analysis to ensure efficient use of spend; present ROI findings in monthly executive share outs. 

• Identify and create distinct marketing strategies for key areas of growth,  including customer acquisition opportunities with key target segments (e.g. Men’s, Kids) 

• Partner with CRM, loyalty and Digital Marketing teams to amplify omni-channel strategies that drive foot traffic and repeat visits 

• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry – identify new marketing tactics to integrate into our strategy   

Qualifications:  

• Masters or Bachelors Degree    

• 12-15 years Retail Marketing experience - involvement leading brick-and-mortal re