Research Analyst

iHeartMedia

                                                                             

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The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

The Analyst provides quantitative and qualitative research insights to support our sales and marketing teams. Working within a multi-functional team, the position offers the ability to work within a fast-paced, exciting company that is at the forefront of the growing audio landscape, including Radio, streaming audio, digital and podcasting. This position provides opportunities to further develop and learn new skills across all facets of marketing and media research, including using syndicated research, working on primary research projects, advertising effectiveness studies as well as working across a varied mix of advertising categories and brands.

                                                                             

What You'll Do:

Primary Responsibilities:

• Utilize primary and syndicated research databases to provide quantitative and qualitative data for prospective and current advertisers
• Create insightful data driven presentations that meet internal sales teams’ and client needs and objectives
• Fulfill ad-hoc sales research requests across a variety of data including: audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
• Assist with project management and data analysis for various forms of advertising effectiveness projects advertising impact
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided

Qualifications:

• Experience with media research and software programs including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Nielsen TV, and comScore is highly desired
• Proficiency with Excel and PowerPoin