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JOB DESCRIPTION AND POSITION REQUIREMENTS

The Office of Research Business Development, Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) is seeking a part-time marketing strategist to support efforts related to research commercialization and intellectual property marketing. This individual will play a key role in driving revenue generation through targeted marketing efforts, planning commercialization-focused events, and supporting strategic initiatives tied to Penn State’s overarching commercialization roadmap. The position will require approximately 10–20 hours per week.

Assignments will include:

• Strategic marketing for research commercialization:
  • Promote Penn State's intellectual property and research innovations to external audiences (industry, investors, economic development partners).
  • Develop marketing collateral and digital content tailored to commercialization goals.
  • Work with the Office of Technology Transfer unit to translate technical content into compelling marketing narratives.
  • Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
• Event planning and coordination:
  • Support and manage logistics for commercialization-focused events including networking sessions, investor forums, pitch events, and panel discussions.
  • Coordinate with internal and external stakeholders to manage invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
  • Contribute to the development of event-related marketing assets and promotions (emails, landing pages, social content).
• Support for the Commercialization Roadmap:
  • Assist in the execution of tactics that advance Penn State’s commercialization roadmap.
  • Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
• Analytics and reporting:
  • Analyze marketing and engagement metrics to refine campaigns and event strategies.
  • Report outcomes related to lead generation, partner engagement, and IP interest.

Required Qualifications:

• Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.