Customer Marketing Director, Patient

Customer Marketing Director, Patient

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Patient Customer Marketing Director is integral to successfully delivering the Marketing Vision for the Hematology portfolio. This position will be primarily focused on patients, developing and executing the strategy for Hematology.  The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution.  This individual will also have a passion for putting patients first. This individual will be a critical member of the Marketing Leadership Team.

Key Job Responsibilities 

Strategy 

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s) 
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact 
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy

Content

• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer 
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics  

Execution

• Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers) 
• Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes 
• Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
• Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts

People 

• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers. 
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy 
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.  
• Works autono