Director, Business Analysis and Insights

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Director, Business Analysis and Insights at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

We are seeking an experienced and highly analytical Director of Business Analysis and Insights to oversee our decision support function and deliver strategic, data-driven insights across the organization. Reporting to the Business Unit CFO, this role offers a unique opportunity to influence outcomes at the intersection of data analytics, strategy, and financial performance optimization.

The ideal candidate will bring 10+ years of experience in analytics, business intelligence, or strategy roles within direct-to-consumer (D2C) or tech-enabled companies. We’re looking for someone with a strong passion for turning data into compelling narratives and a demonstrated ability to influence outcomes through cross-functional collaboration.

What will you do?

• Build, mentor, and scale a high-performing team focused on delivering insights that inform strategy, support growth, and drive operational excellence.
• Advanced Analytics and Insights: Oversee in-depth analytical initiatives to uncover actionable insights on marketplace dynamics, user behavior, and conversion levers, enabling smarter and more informed decision-making.
• Business Strategy: Partner with the CFO and senior leadership to shape, validate, and operationalize the company’s strategic roadmap, quantifying and accelerating impact on growth, efficiency, and profitability.
• Performance Monitoring and Data Strategy Development: Work closely with Data Science, Product, Marketing, and Operations leaders to design KPI frameworks, performance dashboards, and influence our business intelligence roadmap aligned with enterprise priorities.
• Executive Collaboration & Influence: Act as a strategic thought partner to senior stakeholders by transforming complex data into clear, compelling recommendations that drive high-impact decisions.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Requirements

• Experience: 10+ years in strategy, analytics, business intelligence, or insights roles, preferably within D2C or fast-paced, high-growth tech environments.
• Education: Bachelor’s degree in Business, Economics, Engineering, Computer Science, or a related field. Master’s degree a plus.
• Technical skills: Expert SQL skills and proficiency in at least one additional language (e.g., Python, R); experience with one or more BI tools (e.g., Looker, Tableau); advanced Excel or Google Sheets capabilities; strong presentation skills in PowerPoint or Google Slides
• Big Data Fluency: Comfortable worki