Director of Integrated Marketing, Consumer Marketing Organization

The Consumer Marketing Team is leading marketing transformation at Microsoft. AI is fundamentally changing how people relate to and benefit from technology and our marketing needs to follow suit. The Director of Integrated Marketing Communications is instrumental in how our AI experiences, Copilot, shows up across our portfolio of Consumer products to our customers at each touch point along the journey. This role will report the Vice President of Consumer Integrated Marketing and will lead the development and execution of comprehensive marketing strategies that drive consumer engagement and brand loyalty across the consumer portfolio which includes which includes Windows, Surface, M365, Designer, Edge, Bing, and the Copilot mobile app. 

This role requires a dynamic leader with a proven track record in integrated marketing, strong strategic thinking, and the ability to collaborate across multiple teams and departments. In this role, you will work closely with product marketing and GTM teams to tell a unifying story across all of Microsoft’s consumer products and services and measure campaign results. To be successful, you need to have experience thriving in a culture of creativity, enjoy creating clarity from ambiguity, and be energized by taking on new challenges. You need proven skills leading teams and working alongside executives, developing people, working across organizations, displaying strong business acumen, and showcasing project management depth and breadth daily. As a leader, delivering success will include attracting and growing talent and driving left to right marketing strategies across all channels to achieve measurable business impact and growth targets. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing growth mindset, inspiring excellence, and empowering teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of people around the world.  

Responsibilities

• Lead annual and quarterly planning in partnership with Product Marketing and Sales to identify the largest business opportunities and to bring focus to our marketing execution.  
• Lead cross-functional teams from brief, to planning, to executing and optimizing marketing campaigns with a digital-native mindset. 
• Collaborate with product marketing, sales, and other departments to ensure cohesive messaging and brand consistency across all consumer touchpoints
• Serve as the key strategic partner to the business, and reason over marketing response to changing market dynamics, strategic investments, competitive initiatives, product roadmaps, and thought leadership opportunities.  
• Develop and implement integrated marketing strategies that align with Microsoft's overall business objectives and brand vision. 
• Run a robust rhythm of business including MBRs, executive briefings, and sales reviews with a command of marketing performance, insights, and impact delivered.  
• Build a tight partnership across digital channels (web, social, paid media, events, etc.), inspiring digital marketing innovation that drives business outcomes.  
• Lead with customer empathy, being true to the Microsoft brand and the audiences you serve.  
• Cultivate a diverse and inclusive team culture to attract, retain, and grow top talent as a team leader.