Senior Manager, Business Development & Marketing (Litigation)

Overview

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

The Senior Manager, Business Development & Marketing is a highly visible, hands-on, results-oriented position and will serve as the primary business development and marketing lead for the firm’s Litigation Department. This individual will work closely with the Litigation Department Chair and Co-Chairs, practice group leaders, and other key attorneys in the department. This individual will lead all the litigation practices driving forward strategy, planning, and execution of business development and marketing initiatives. The Senior Manager will play an integral role in the Litigation Department by developing and executing focused business development and profile-raising programs that engage clients and drive revenue, including practice growth initiatives, client teams, client targeting, attorney coaching, and department profile-raising through a sector approach and the firm as a whole. This person will work closely with our entire Business Development & Marketing (BD&M) department, including marketing, business development, communications, research, and events teams to develop, deliver, and measure results of campaigns and programs with the practice. #LI-Hybrid 

Responsibilities

Business Development and Strategy

• Contribute significant advice, actionable insights, and meaningful market analysis to the development and implementation of the Litigation Department and practice groups’ strategies and business plans
• Incorporate knowledge of sectors and relevant industries and business practices into the department’s business strategies
• Work with practice group chairs and key partners to develop, plan, and implement business development and marketing plans, strategic initiatives, events/programs, and targeted pitches that support business growth
• Support attorneys in their targeted business development efforts, including lead generation to identify prospective clients, cross-selling to expand existing client relationships, and coaching on related business development and marketing activities
• Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities
• Monitor and report pursuits via the firm’s CRM to provide an analysis showing the group’s activity to win new business
• Serve as a client account manager for key accounts
• Conduct client feedback sessions on a regular basis; ensure that client feedback is documented, communicated, and acted upon by the client teams
• Leverage marketing technology to identify leads and track and manage opportunities and pursuits
• Assist with the integration of lateral partners and counsel

Marketing, Profile Raising and Communications

• Conceptualize sophisticated services and communicate their benefit effectively and simply to clients in writing and orally
• Oversee the creation and regular updating of customized content for pitches and RFPs, marketing materials, practice group descriptions, website content, experience lists, and other marketing collateral, with a focus on value and client benefit
• Work with the communications and PR team to build profiles for the practice groups (internally and externally) by securing media opportunities, developing thought leadership pieces, and publicizing news items, events, articles, and client matters as appropriate
• Produce and manage seminars, receptions, webinars, and other marketing-oriented events and activities in coordination with the events marketing team
• Evaluate sponsorships and opportunities to participate in various directories, and manage those we engage in to ensure the firm receives the maximum return on its investment

Coaching and Training

• Provide coaching, individually or in a group context, to attorneys to help them develop new business, expand existing relationships, and drive their market demand
• Guide attorneys on how to effectively communicate unique value propositions that differentiate Foley & Lardner
• Collaborate with BD & Marketing Department colleagues to deliver relevant BD training 

Team Leadership and Management