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Research Analyst - Technomic

Informa Group Plc.
United Statesfull_timeVerifiedPosted 14 Aug 2024
💰 $55,000/yr($52,000/yr$55,000/yr)

About the role

Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses, and organizations worldwide.

Informa Connect is the world’s leading facilitator of knowledge sharing and business connections. We connect communities around our leading brands, through year-round provision of high quality digital and face to face content, networking and professional development and learning opportunities. We provide the highest-quality content and thought leadership alongside platforms for connecting and collaborating, giving our customers a real advantage. We are the world’s largest events producer with several thousand events annually welcoming 150,000 delegates in over 70 countries.

Technomic provides foodservice clients around the globe with the research, insights, and strategic consulting support they need to enhance their business strategies, decisions, and results. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry.

Our Mission: Technomic’s mission is to empower foodservice clients by providing the knowledge and tools they need to make informed, strategic decisions that drive success. Our commitment to excellence and innovation ensures that we remain a trusted partner in the foodservice industry.

Job Description

The Research Analyst will report into our Chicago office and collaborates directly with senior staff members to manage proprietary and syndicated consumer research studies across consumer and B2B audiences. This role involves mixed-methods, qualitative and quantitative market research focused on the insights needs of restaurant chains and food/beverage manufacturers and suppliers.

Technomic Research Analysts help execute research project plans and coordinate activities required to deliver the research on time and with high quality. Responsibilities encompass both primary and secondary research methodologies. This includes, but is not limited to:

Primary research:

  • Design and Execution:
    • Design and execute quantitative and qualitative research studies.
    • Develop questionnaires for quantitative surveys and discussion guides for focus groups and in-depth interviews (IDIs).
    • Test online surveys prior to launch to confirm accuracy and proper survey logic.
    • Recruit, schedule, and conduct in-depth qualitative interviews, including online bulletin boards/diary studies, with industry professionals.
  • Analysis:
    • Support the analysis and presentation of quantitative and qualitative research findings.
    • Perform quantitative analyses, including crosstabulations, data table building and data interpretation.
    • Lead qualitative data analysis, including coding, thematic analysis, grounded theory.
    • Conduct advanced analyses such as menu concept testing, multivariate analysis, MaxDiff, TURF, predictive pricing, and conjoint analysis.
    • Visualize research findings effectively.
  • Reporting and Communication:
    • Clearly communicate project timelines and status updates with project leaders.
    • Deliver accurate and insightful project reports on time.
    • Write comprehensive custom reports including PowerPoint presentations, white papers, and infographics.
    • Bring data to life with editorial content, identifying trends, insights, and key recommendations.
    • Provide follow-up on client questions to ensure clarity and satisfaction.

Secondary research:

  • Client and Industry Understanding
    • Develop a deep understanding of the clients’ business, products, and services.
    • Gain in-depth knowledge of the broader foodservice industry, including market trends and consumer preferences.
    • Develop and maintain a working knowledge of Technomic tools and research methodologies.
  • Research and Analysis
    • Conduct project-specific online research.
    • Analyze secondary research results to support project objectives.

Qualifications

Knowledge, Skills & Abilities

The ideal Research Analyst should possess the following characteristics:

  • Professional Maturity: Demonstrates professionalism and a desire to excel.
  • Effective Time Management: Prioritizes work effectively and manages time to complete tasks within deadlines. Adapts to rapidly shifting assignments and handles changi

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Company

Informa Group Plc.

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