Sr. Director, AquaPro Launch Team

Company OverviewEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You:  

The National Senior Director, AquaPRO Launch Excellence is responsible for building, scaling, and leading PROCEPT’s national launch infrastructure to deliver consistent, high-quality, and rapid time-to-value for all Aquablation Therapy programs across the United States.

This leader owns the end-to-end launch ecosystem, including strategy, organizational design, performance management, and cross-functional alignment. The role ensures that every launch achieves clinical excellence, operational readiness, and sustainable utilization.

What Your Day-To-Day Will Involve:

National Strategy & Execution

• - Define and operationalize the AquaPRO national launch strategy aligned with CAP and UTL priorities
• - Establish standardized launch playbooks, KPIs, and governance models
• - Ensure consistent execution across all launch phases
• - Own national performance targets (time to first case, time to 10/20 procedures, Aqua Day productivity, autonomy)

Team Leadership & Organizational Development

• - Build and lead a high-performing national launch organization
• - Define coverage model and capacity planning
• - Lead and develop Managers, PLS, CLS, and RLM roles
• - Ensure coordination through RSR/ASR teams

Cross-Functional Integration

• - Serve as central integrator across CAP, UTL, Marketing, Clinical, and Reimbursement
• - Align launches with capital placement and utilization strategy
• - Ensure coordination across clinical, operational, and financial readiness

Performance Management & KPI Ownership

• - Build national launch dashboard
• - Track time-to-value, referral conversion, throughput, reimbursement
• - Establish weekly, monthly, and quarterly review cadence

Process Excellence & Continuous Improvement

• - Standardize launch methodologies and tools
• - Drive continuous improvement and playbook evolution

Executive Leadership & Strategic Impact

• - Own national launch performance
• - Present insights and recommendations to leadership
• - Drive adoption and utilization growth

Performance Metrics

• - Time to First Case (<30 days)
• - Time to 10 Procedures (<60 days)
• - Time to 20 Procedures (<90 days)
• - Aqua Day productivity (≥3–6 cases/day)
• - Surgeon and site autonomy
• - Referral conversion rates
• - Reimbursement cycle time

 

The Qualifications We Need You to Possess

• - Bachelor’s degree required; MBA preferred
• - 12–15+ years in MedTech leadership or program management
• - Experience scaling teams and driving adoption
• - Strong understanding of hospital workflows and reimbursement
• - Executive presence and leadership skills
• - Willingness to travel (~50%)

For US Based Candidates Only For this role, the anticipated base pay is $200,000 a year.
Understanding PROCEPT's CultureAt PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers. And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens. We are fueled by the op