Sales Operations & Production Lead, Local Media
NBAAbout the role
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Sales Operations & Production Lead, Local Media
Position Summary
The Sales Operations & Production Lead, Local Media is responsible for overseeing the operational execution, production workflow, and commercial delivery infrastructure supporting the NBA’s Local Media business. Reporting to the General Manager, Local Media, this role oversees the end-to-end coordination of advertising operations, sales execution, trafficking, inventory management, format strategy, and production services across the league’s local media ecosystem.
This leader manages a multidisciplinary organization consisting of full-time employees and contractor resources across three core verticals: Ad Traffic & Format Strategy, Sales Operations, and Sales Production. The role is accountable for building scalable operational processes, ensuring flawless commercial execution, optimizing production readiness, developing and adhering to broadcast standards and practices for inventory, and driving cross-functional coordination between programming, commercial, production, engineering, finance, and distribution teams.
The AVP will play a critical role in launching and scaling the Local Media operating model for the 2026–27 season and beyond, helping establish standards, workflows, systems, and governance that enable efficient monetization and high-quality delivery across linear, streaming, and emerging distribution platforms.
Major Responsibilities
Lead the Sales Operations & Production organization supporting Local Media commercial execution, including advertising workflows, inventory operations, trafficking strategy, production coordination, and sales enablement.
Manage and develop a team of full-time employees and contractor resources spanning Ad Traffic & Format Leadership, Sales Operations, and Sales Production functions.
Oversee advertising formats, operations and trafficking workflows across local linear, digital, and streaming platforms, ensuring accurate inventory execution, format compliance, timely delivery, and campaign fulfillment.
Develop and standardize operational procedures, workflow governance, and quality-control protocols across commercial production and sales execution activities.
Partner closely with Commercial, Ad Sales, Finance, Programming, Production, Technology, Engineering, Distribution, and external media partners to ensure alignment between revenue objectives and operational capabilities.
Lead commercial inventory planning and operational readiness for live game broadcasts, shoulder programming, sponsored content, and ancillary programming across all local media markets.
Oversee sales production execution, including creative asset management, sponsorship integration workflows, production timelines, and delivery coordination with internal and external stakeholders.
Collaborate with Programming and Production teams to ensure advertising formats, sponsorship integrations, and commercial breaks are operationally aligned with production standards and league guidelines.
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