Senior Director, Small Business Base Strategy

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

The Senior Director of Small Business Base Marketing Strategy is responsible for setting and executing the national base marketing strategy for Small Business customers in a complex, multi-system environment. This leader directs end-to-end marketing efforts focused on customer growth, retention, loyalty, and revenue expansion through upsell, cross-sell, and lifecycle marketing initiatives. The role partners closely with Sales, Inside Sales, Analytics, Product, Finance, Marketing, and Dotcom to ensure seamless execution of data-driven, customer-centric strategies that drive subscriber growth, reduce churn, and increase customer lifetime value.

As a senior marketing leader, this role contributes to broader organizational strategy, translates business objectives into actionable marketing plans, and provides leadership across multiple teams and functions.

Job Description

Responsibilities:

Strategic Leadership & Business Planning

• Define and lead the Small Business base and loyalty marketing strategy, aligning with overall business and revenue growth objectives.
• Partner with the Marketing VP to support Small Business planning, product launches, and service enhancements.
• Contribute to enterprise business strategy and translate strategic priorities into measurable marketing objectives and plans.
• Serve as a liaison across HQ Sales & Marketing teams to ensure alignment and transparency.

Base, Loyalty & Lifecycle Marketing

• Lead base marketing and loyalty initiatives to expand wallet share, reduce churn, and strengthen long-term customer relationships.
• Build and evolve customer lifecycle journeys with targeted touchpoints that drive engagement, loyalty, and incremental revenue.
• Develop and oversee upsell and cross-sell strategies across Mobile, SEP, Wireless Connect, Dedicated Internet, and related solutions in partnership with Inside Sales.
• Influence offer, incentive, and referral strategies to support Sales channel performance and customer outcomes.

Customer Insights & Data-Driven Execution

• Partner with AI, Analytics, and Data teams to identify at-risk, high-propensity, and high-value customer segments for proactive engagement.
• Oversee analytic and statistical projects that inform campaign design, targeting, measurement, and optimization.
• Translate customer insights and performance learnings into actionable recommendations and secure executive and stakeholder buy-in.

Inside Sales Marketing Leadership

• Serve as marketing lead for Inside Sales outbound and base telemarketing strategies, supporting both acquisition and existing customer growth.
• Develop and execute integrated campaign initiatives that align marketing messaging, targeting, and sales execution.

Team & Operational Leadership

• Lead, develop, and inspire a team of marketing professionals.
• Ensure staffing capacity, continuity, and capability through effective recruiting, training, performance management, and engagement.
• Ensure timely, accurate, and effective communication of initiatives, promotions, and campaigns across all levels of the organization.
• Maintain and continuously improve ongoing marketing programs, reporting, and performance analytics.

Cross-Functional Collaboration

• Act as a subject matter expert and primary Small Business base marketing liaison to Sales, Marketing, Product, and Finance.
• Build strategic partnerships and alliances—internally and externally—to accelerate product adoption and growth initiatives.

Required Leadership Attributes

• Demonstrates sound judgment and discretion in matters of significant business impact.
• Operates effectively in a fast-paced, matrixed environment with multiple stakeholders.
• Communicates clearly and persuasively with marketing, sales, and senior leadership.
• Exhibits strong customer-centric mindset and passion for Small Business success.
• Fosters professional development and career growth by investing in their team and promoting a performance-dr