Director of Technical Product Management (Web Sales)

Job Description:

About AT&T:

Job Overview:

Join AT&T to redefine connectivity and transform digital experiences for millions. As the Director of Technical Product Management (Web Sales), you will lead the technical product organization within the Consumer Technology eXperience (CTX) team, driving digital transformation and creating innovative, data-driven customer experiences across multiple channels. This role is based in Dallas, TX, and requires office presence 5 days per week, with relocation support available.

About the Team and the Role:

The Digital Engineering team within the Consumer Technology eXperience (CTX) organization delivers simple, reliable, secure and innovative Digital experiences across omnichannel. We adapt to customers' evolving needs by adhering to industry’s best practices, continuously enhancing our offerings, and embracing innovative technologies.

The Director of Technical Product Management (Web Sales) will play a critical role to spearhead the technical product organization that strategize and create simple and differentiated Digital Experiences that enable Digital teams to deliver highly personalized, data-driven customer experiences, driving engagement and maximizing impact. This role requires a strategic product leader with a strong technical background, deep expertise in product management, and the ability to align product development with business goals.

The ideal candidate will have a proven track record of managing high-performing technical product teams driving digital growth, innovation, and accelerating digital transformation to deliver differentiated digital experiences across omnichannel that drives growth, marketing effectiveness and operational efficiency.
 

What You'll Do:
 

Strategic Planning and Vision

• Establish and articulate a clear vision, strategy and OKRS for Digital Product Management, aligning it with the company's long-term strategic, digital goal, and business objectives (BHAGS)
• Work closely with marketing growth org, CX, data insights, technology partners, and business leaders to establish a product strategy and roadmap that accelerates Digital transformation and drives operational efficiency
• Monitor industry trends and emerging digital product strategy and capabilities, evaluating their potential impact and applicability to the digital experiences.
   

Team Leadership and Development

• Lead, mentor, and grow a high-performing team of product managers, UX designers, data analysts, fostering a culture of innovation and continuous improvement.
• Provide technical product guidance and mentorship to team members, aiding in their skill development and career advancement.
• Establish clear goals and expectations for the team, ensuring accountability and delivering results on time and within budget.
• Work with cross-functional teams, including product, IT, and marketing, to align and integrate Digital Product vision and roadmap with broader business strategies and goals.
   

Technical Product Management

• Translate the customer problems, OKRs, challenges, and goals of marketing teams into product and design solutions, requirements, launch plan and scalability plan.
• Own the definition, design, development, and deployment of Product capabilities on a scale. Overseeing product development from the concept to distribution phase.
• Work closely with Business, Customer research teams and design teams on tests and learn approach to create the differentiated product capabilities. Evaluating prototypes and improving product effectiveness.
• Communicate and co-design the product solutions with business partners and Engineering organization
• Managing budgets for the teams and prioritizing product opportunities while staying budget friendly.
• Adherent to common tools and processes for product management and deployment
• Continuously monitor and evaluate the performance of product solutions, identifying areas for improvement and driving product effectiveness.
• Promote the adoption of best practices in product development, including Agile methodologies, Innovative solutions and Outcomes focused teams.
• Define and manage product KPIs at all levels.
• Ability to navigate the complexities of managing multiple stakeholders in a matrixed and complex organization, ensuring alignment and execution of critical initiatives.

What You'll Bring:
 

Experience and Background

• Over 15 years of experience in technical product management on ecommerce, including 10+ years in developing product strategy, roadmap and technical requirements for digital and .com
• Over 10 years of experience managing digital KPIS and OKRs including CSAT, ARPU, Conver