General Manager, Sponsorship & Ticket Sales (West Texas A&M)

 

GENERAL MANAGER, SPONSORSHIP & TICKET SALES

Canyon, TX

On-Site

 

THE RUNDOWN

Playfly Sports is looking for a General Manager, Sponsorship & Ticket Sales to join our team at West Texas A&M.

 

This position, as department head, will manage all aspects of sponsorship sales, activation and fulfillment, as well as a sales team performing outbound and inbound ticket and club donation sales and retention.

 

The General Manager has overall responsibility for generating new revenue, servicing existing ticket/club/sponsorship accounts, ensuring that ticket and sponsorship sales revenue goals are met, and will be integral in the development of sales and service strategies.

 

WHAT YOU’LL ACCOMPLISH

· Conduct daily sales outreach and relationship-building through calls, emails, meetings, and other communications with sponsors, businesses, and prospective partners.

· Retain and grow existing sponsorships while developing new partnerships through a relationship-based sales approach.

· Negotiate, value, and execute sponsorship contracts across all available assets.

· Create integrated sponsorship packages in coordination with marketing and ticketing teams to drive measurable ROI.

· Lead compelling sponsorship sales presentations aligned with short- and long-term departmental objectives.

· Manage and track all marketing inventory, develop new assets, and oversee fulfillment and proof-performance delivery.

· Deliver exceptional service to sponsors and university partners, consistently exceeding expectations in both revenue generation and client experience.

· Maintain CRM accuracy and manage the sales pipeline to ensure timely and transparent communication with all stakeholders.

· Analyze market trends and partner performance to identify new revenue opportunities and improve future strategies.

· Develop and execute the approved annual business plan and operating budget.

· Collaborate with the university liaison to create, present, and communicate sponsorship sales strategies, procedures, and processes.

· Serve as an active member of the external operations team, participating in weekly leadership meetings and campus collaboration.

· Ensure compliance with university, conference, and NCAA regulations in all sponsorship activities.

· Oversee sales of ticketed sports and club donations through outbound and inbound sales

· Prospect and target new sales opportunities to include season tickets, group tickets and club donations

· Provide superior customer service to university fans

· Develop and execute approved Annual Business Plan and Operating Budget

· Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes

· Lead in the development of ticket marketing, game promotions, and ticket pricing tactics

· Ongoing development of New Ticket Sales program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting

· Track and report daily, weekly and monthly sales figures and relevant accountability.

· Hit and surpass annual sales goals; team and personal

· Create key sales strategies and go-to-market plans that generate long-term revenue

· Retain and grow existing partnerships while creating new ones through a relationship-based approach

· Assist with corporate hospitality, tickets, in-game promotions and other activities

· Provide Proof of Fulfillment for in-venue sponsorship elements

· Meet and exceed annual department and individual sales goals

· Develop and execute approved annual business plan and operating budget

· Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations)

· Exceed client expectations in revenue generation and customer service

· Evaluate team members’ performance and development through consistent coaching with a clear and individualized development plan

· Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes

· Other job-related duties as assigned

 

WHAT YOU’LL BRING

· 3-5 years in a revenue generating role and minimum of two (2) years in a sales leadership position

· 3 years’ Sponsorship Sales experience preferred

· Experience with ticket sales duties preferred, but not required

· Bachelor’s degree is preferred but not required

· Proven track record of success around sales and service for both tickets and spon