Manager, Marketing Technology

The Manager, Marketing Technology is pivotal to the Data-Driven eXperience (DDX) team, responsible for overseeing marketing technology/database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager, Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team. These efforts will support Sherwin-Williams in driving greater insights, personalization, engagement, and improved lead nurturing for all business-to-business market segments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality), as well as the direct-to-consumer market segment (Do It Yourself).  

On an ongoing basis, the person in this role will lead the management of day-to-day DDX team operations – focused on integrations between our customer data platform, digital data source systems (ecommerce, proprietary customer applications, and custom solutions – such as our color chip ordering experience), our marketing data warehouse, and reporting environments. This role will facilitate extensions/integrations of additional digital data/data sources as appropriate, under the guidance of the Marketing Director, DDX. This role will also facilitate requirements gathering/scoping, implementation, and ongoing management of the technical components of related marketing initiatives, such as quality checks of data sets, consulting on business rules and logic for integrations, and/or coordination of ad-hoc data sizing requests.  These efforts will support Sherwin-Williams in driving greater insights, engagement and improved lead nurturing for all business-to-business market segments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality), as well as the direct-to-consumer market segment (Do It Yourself).

Core Responsibilities  

Marketing Database/MarTech Development and Operations. Leading a team of four internal resources and/or overseeing an external agency partner(s) in:   

• Customer data strategy/architecture/infrastructure/integration design and development, such as … 

• Provide insight & technology recommendations that result in solutions to critical business problems 

• Design, implement and document multi-platform architectures with a focus on performance, flexibility, reliability, scalability, and identity resolution 

• Identify architectural risks and create plans to mitigate risks 

• Program scoping, development and implementation related to data integration, aggregation, availability, and processing to drive and enable actionable insights from complex data sets by working with appropriate team members and stakeholders 

• Oversee the development of the database mapping and migration process of legacy data to new systems