Senior Manager, Regional Marketing – West Coast, US

Department: Marketing & Sales

Employment Type: Full Time

Location: AMER - Flexible Locations

Description

CLIENT Pediatric Associates  
JOB TITLE Senior Manager, Regional Marketing
LOCATION US, Remote (West Coast)
CONTRACT FTE

ABOUT ALGOMARKETING —Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us. 

ABOUT THE ROLE—The Senior Manager, Regional Marketing owns patient acquisition and retention outcomes across assigned West Coast markets. This role partners closely with regional and clinical leadership to translate enterprise marketing strategies into market-level execution. Success requires strong executive presence, data fluency, and the ability to operate independently while leveraging centralized marketing resources.
—Market Ownership & Growth

• Own new patient acquisition, retention performance, and value-based care membership growth for assigned markets
• Monitor daily and weekly performance across clinics, including acquisition sources, retention rates, fill rates, and campaign results
• Develop market-specific growth plans in partnership with market presidents and practice managers
• Manage regional marketing budget with clear ROI accountability 

Stakeholder Leadership

• Serve as the primary marketing partner to market presidents, clinical leaders, and practice managers
• Present strategies, performance, and recommendations to senior leadership using data-backed
• insights
• Represent Marketing in regional leadership forums and cross-functional initiatives

Local Market Execution

• Build deep understanding of regional dynamics, including competition, demographics, payer mix, and clinic capacity
• Lead community partnerships, sponsorships, and local events that drive acquisition and retention
• Coordinate with centralized marketing on local SEO, paid media, social, and campaign execution
• Partner with Engagement and Retention leadership on local retention initiatives

Analytics & Reporting

• Track and report acquisition, retention, campaign performance, and event ROI
• Analyze attribution data and maintain a regional event and performance database

—

• Bachelor’s degree in Marketing, Communications, or Business required; MBA preferred
• 5+ years of progressive marketing experience with demonstrated ownership of growth outcomes
• Experience partnering with senior executives and influencing without direct authority
• Strong understanding of acquisition and retention strategies across digital and community channels
• Healthcare or regulated-industry experience with working knowledge of HIPAA preferred
• Exceptional analytical, communication, and project management skills

Tools & Environment

• Marketing analytics and attribution platforms
• CRM and campaign management systems
• Microsoft Office and presentation tools

Why This Role Matters

• Direct impact on patient growth and access to care across West Coast markets
• High-visibility partnership with regional and clinical leadership
• Opportunity to shape how a nationwide pediatric medical home scales locally

Key Responsibilities

—

• Bachelor’s degree in Marketing, Communications, or Business required; MBA preferred
• 5+ years of progressive marketing experience with demonstrated ownership of growth outcomes
• Experience partnering with senior executives and influencing without direct authority
• Strong understanding of acquisition and retention strategies across digital and community channels
• Healthcare or regulated-industry experience with working knowledge of HIPAA preferred
• Exceptional analytical, communication, and project management skills
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