Area Sales Manager I - B2C (Modern Trade)

Location : Krishnapatnam 

City : Bangalore 

State : Karnātaka (IN-KA) 

Country : India (IN) 

Requisition Number : 40407 

Business Title: Assistant Manager – Modern Trade

Grade: Assistant Manager

Department: B2C Sales

Reporting to (Business Title): Organized Trade Head

Location: Bangalore

 

Overall purpose of job:

 

Drive business results as per the pre-determined business plan for the organized trade in B2C business and find new avenues of growth.

 

 

Tasks and Responsibilities:

 

The tasks and responsibilities can be summarised (but not limited to) as below

Key Account Management:

 

• To keep a track of All India Modern trade in terms of their numbers, growth, trends etc.
• To keep an update of the Category managers, team hierarchy by account.
• Build strong business relationship with all the modern trade accounts.
• Ensure listing of products/ SKUs in Modern Trade.
• Negotiations on “terms of trade”.   
• To discuss and finalize “Annual Business Plan” with Modern Trade. Plan sales targets, activity calendar, branding, sampling, special events etc.

 

Annual Business Plan of MRF:

 

• Devise Annual Business Plan for Modern Trade.
• Plan Sales Targets (Volume/Value) by account.
• Devise Distribution and coverage plan by account.
• Plan strategies for category dominance.
• Plan annual calendar for in-store activities such as sampling, branding, etc.
• Manpower planning for Key account management and merchandising.
• Performance evaluation of key account relationships.

 

Product availability, visibility and activations:

 

• Ensure product availability in coordination with the sales team across all active stores.       
• To ensure implementation of the trade and consumer schemes, sampling activities, branding activities etc.
• Coordination with the Marketing and the Trade Marketing teams.
• Ensure in-store visibility and merchandising.
• Coordination with the respective Business Verticals and Marketing team for various aspects related to Modern Trade.

 

Market Information:

 

• Tracking of competitor’s activities and devise suitable tactical and strategic plans.
• Analysis of secondary sales data, distribution data and provide feedback and support options to sales team.
• To collect, collate, analyse and present category data, market share, growth trends etc of each category by account and market.

 

Education, qualifications, special training, experience and skills

 

• MBA preferred.
• Work Experience: Minimum 7 years plus in FMCG Marketing (preferably oil Industry.
• Command over software packages including Windows, and Microsoft Office in particular in MS Excel. Good presentation skill is added preference.