Senior Director, Product Marketing

Reorg

Reorg is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firm verticals have come to rely on Reorg to make better, faster, and more confident decisions in pace with the fast-moving credit markets. For more information, visit: www.reorg.com

Working at Reorg

Reorg hires growth-minded innovators and trailblazers across the globe to drive our business and culture. Our core values – Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel – define an organizational ethos that’s as high-performing as it is human. Among other perks, Reorg employees enjoy competitive health benefits, matched 401k and pension plans, PTO, generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, pet-friendly offices, and much more. 

Role

Are you a credit market professional looking to parlay your experience in a marketing capacity? We are seeking a dynamic and experienced Senior Director of Product Marketing to join our team and accelerate the product marketing strategy for our subscription research services. This role will involve developing go-to-market strategies, positioning, messaging, and competitive differentiation to drive demand and support sales efforts. The Senior Director will work closely with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure the successful launch and growth of our research products.

The Senior Director of Product Marketing will specifically be responsible for programs and content for the Legal and Advisory segments and the Covenants Analysis product. The primary focus will be to understand the needs and requirements of the Legal and Advisory segments relative to the use of credit market intelligence. The ideal candidate will have an understanding of the credit market and the role these organizations play in the credit lifecycle. 

Key responsibilities will be to develop and execute content programs for the legal and advisory segments. This content will include sales assets for solutions tailored to these audiences, thought leadership that positions Reorg as a preferred partner, and materials and messaging that support the spectrum of marketing tactics to drive renewals, cross-sell opportunities, and new business. Additional responsibilities include marketing for the Covenants Analysis product. As such, the senior director will work closely with product owners on launches, curate a sales kit, and coordinate with growth marketing on content for demand generation programs.

The role reports directly to the VP of Product Marketing with key stakeholders being the commercial segment leaders and product strategy team.

Key Responsibilities:

1. Strategic Planning:
• Develop and execute comprehensive product marketing strategies to drive awareness, demand, and revenue for our subscription research services.
• Conduct market analysis to identify key trends, customer needs, and competitive landscape.
• Define and communicate the unique value proposition of our research products.
2. Go-to-Market Execution:
• Lead the planning and execution of product launches, ensuring alignment with overall business objectives.
• Collaborate with Product Management to develop and refine product positioning and messaging.
• Create and manage go-to-market plans, including timelines, deliverables, and cross-functional coordination.
3. Sales Enablement:
• Develop and deliver sales tools and training materials to support the sales team, including product presentations, battle cards, and objection handling guides.
• Work with Sales to identify and address key customer pain points and opportunities.
• Support the development of customer case studies, testimonials, and success stories.
4. Content Creation:
• Oversee the creation of compelling content, including whitepapers, webinars, blog posts, and infographics, to drive engagement and lead generation.
• Ensure consistency in brand voice and messaging across all marketing channels.
• Collaborate with the Demand Generation team to create targeted campaigns that drive subscription growth.
5. Performance Measurement:
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
• Analyze campaign performance and customer feedback to continuously improve strategies and tactics.
• Provide regular reports and insights to senior leaders