Manager, Marketing Technology

Application Deadline:

07/21/2024

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

BMO is an industry leader in Personalization, A/B Testing and automated multi-channel journeys.  We’ve invested in the tools, the people, and the culture to become the best in delivering delightful, compelling, and personalized digital experiences.  Our team is rapidly growing, and we are looking for passionate people to help us reach the next level.

 

Customer Data Strategy is critical to many of the transformational initiatives ongoing and upcoming soon at BMO. You will be a go-to resource for prospect and customer data and lifecycle management. Supporting all lines of businesses in Canada as well as the United States, this role is a key component in spearheading the enablement, activation and to operationalize the multi-channel customer lifecycle journeys.

Designs, builds and operates ETL and pipeline development activities and modeling solutions that facilitate data storage, integration, management, data quality, validation and security, supporting the entire data asset lifecycle. Designs, implements and maintains data flow channels and data processing systems that support the collection, storage, batch and real-time processing, and analysis of information in a scalable, repeatable and secure manner. Manages corporate apps and data in the cloud and technical tasks involved in planning, architecting, migrating, monitoring, and management of enterprise cloud systems.

Key Accountabilities:

• Supports the creation and enforcement of policies for effective data management.

• Provides strategic leadership, guidance, and highly specialized knowledge to internal partners in the area of customer data management and enhancement

• Owns and manages the Customer Data Platform (CDP) to build a centralized data ingestion, processing and activation platform for journeys and campaigns

• Learns and understands the internal data models and structure of various aspects of customer, behavioral as well as engagement data

• Builds the strategy to combine and merge data from various sources for both always-on journeys and individual campaigns

• Builds, manage, sync and enhance the unified profile of the customer in CDP as well as other data management & processing platforms

• Advises on end-to-end data ingestion, processing and activation strategy on multi-channel automated customer journeys including reporting and re-using the data for predicting other journeys that the customer can be a part of in the future

• Provides strategic data and technological inputs in refining the marketing architecture consisting of BMO internal applications as well as external third-party vendor solutions

• Formulates techniques for effective data management, quality data collection to ensure adequacy, accuracy and legitimacy of data.

• Devises and implements efficient and secure procedures for data handling and analysis with attention to all technical aspects.

• Supports the daily use of data systems and ensure adherence to legal and company standards. Establish rules and procedures for data sharing.

• Monitors and analyzes information and data systems and evaluate their performance to discover ways of enhancing them (new technologies, upgrades etc.)

• Ensures digital databases and archives are protected from security breaches and data losses.

• Troubleshoots data-related problems and authorize maintenance or modifications.

• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.

• Provides specialized consulting, analytical and technical support.

• Exercises judgment to identify, diagnose, and solve problems within given rules.

• Works independently and regularly handles non-routine situations.

• Broader work or accountabilities may be assigned as needed

Qualifications:

Advanced proficiency:

•Over 5 years of proven work experience in building delightful customer experiences by innovative use of technologies and 1st party, 2nd party and 3rd party data

• Strong project management skills and experience in working with multiple stakeholders and partners towards achieving a common goal

• Knowledge of how to leverage CDP, CRM data, and/or data lakes to add value to a customer’s journey at each interaction point with BMO – building roadmaps and defining tactical use cases for execution

• Strong foundation of centralized data management function to fuel multiple omni-channel journeys across all banking & investment lines of business

• Stronghold on data modelling concepts to build propensity, attrition, and lookalike models

• Typica