Director of Product Marketing

About Us

ProDriven Brands is a privately owned, fully integrated, global manufacturer and distributor of access products, storage systems, fall protection and light duty construction equipment.

The Company generates more than $1B of sales in over 100 countries.

The Company has a history of organic growth while also acquiring adjacent brands/businesses. In recent years ProDriven Brands has also started expanding by acquisition outside of the U.S., particularly in Europe (France (CDH), UK (Youngman), and most recently in Germany (Zarges). The portfolio of industry leading brands includes Werner, KNAACK®, WEATHER GUARD®, Youngman®, BoSS®, Centaure, Duarib, Bailey and Zarges. ProDriven Brands products are primarily sold through DIY and professional channels and the majority of customers/ end users are professionals, including contractors, builders, painters, and similar tradespeople.

 

ProDriven Brands products own #1 market share in North America across many categories. Werner is #1 in ladders, WEATHER GUARD® is #1 in truck storage, and KNAACK® is #1 in jobsite storage. Our brands and products are the preferred choice of professional end users.

With over 4,000 employees on four continents, ProDriven Brands has a global manufacturing footprint with warehousing, sales, distribution and office facilities in the U.S., Australia, Canada, China, France, Hungary, Mexico, Philippines, Germany and the United Kingdom.  ProDriven Brands' global headquarters is in Itasca, Illinois—a northwest suburb of Chicago.

Overview

The Director of Product Marketing—Secure Storage Solutions, Jobsite leads a team and has responsibility for directing all aspects of our full life cycle Storage Products portfolio including:

Responsibilities

KEY RESPONSIBILITIES

The ProDriven Global Brands portfolio includes some of the most iconic brands in the construction industry, none more so than the Knaack brand. Knaack is the brand chosen on jobsites across the country for secure and durable asset protection on the jobsite. In addition to Knaack, ProDriven Global Brands also provides solutions for well know brands such as Ridgid, Kobalt, and Tractor Supply Company.  The Director of Product Marketing— Jobsite has responsibility for directing all aspects of our portfolio including:

• Business General Manager
• P&L Delivery
• Strategic Marketing
• Product Portfolio Management
• New Product Innovation
• Product Commercialization and Go-To-Market Planning
• Supply Chain & Operations Partnership

Core responsibilities will focus on: 

General Management Mindset

Think, act, and lead like the overall leader of a business with iconic brands and products that protect the lives and livelihoods of those who use these products everyday on the largest building products taking place across the country. On every stadium, convention center, office building and large commercial construction project, you are sure to see the Knaack brand represented. To be the voice and overall leader of this product portfolio requires a growth mindset, passionate leadership, ingenuity, financial acumen, cross-functional influencing, and a yearning to win!

 

Long Range Business & Marketing Planning

Leading the development and implementation of product marketing initiatives and long-range strategies that profitably grow market share.  These strategies should be driven directly by end-user requirements obtained through robust field, quantitative, and qualitative research and framed within the expected financial performance expectations of the organization.  The scope of accountability of strategies covers each of the marketing P’s.  Long-range strategies will be delivered in the form of a business situation assessment and will feed into the three-year product development roadmap and annual operating plan. 

Product Lifecycle Management

Directly influenced by long-range marketing strategies and deep end user understanding, this leader will manage the end-to-end product lifecycle for the product portfolio.  This includes product concept to flawless commercial launch through mature product management and end-of-life planning.  The critical expected deliverable is a 3-year product development pipeline consisting of “breakthrough” innovation backed by strong intellectual property protection. The scope of accountability includes leading cross-functional teams and outside resources to achieve long and short-term timelines, financial targets, end-user performance expectations and technical product performance expectations/standards.  

P&L Management/Financial Goal Achievement

Performing as the P&L owner of the product portfolio to a