VP of Marketing, Digital Product & Platform Engineering

Job Title: VP Marketing, Digital Product & Platform Engineering

Location: United States

 

About Xebia

With over 20 years of experience, our global network of passionate technologists and pioneering craftsmen deliver cutting-edge technology and game-changing consulting to companies on the brink of transformation. Since 2001, we have grown from a Java company into a full-service digital consulting company with 4500+ professionals working on a worldwide ambition.

We are organized in complementary chapters – teams with a tremendous amount of knowledge and experience within a particular field, such as Agile, DevOps, Data and AI, Cloud, Software Technology, Functional Programming, Low Code, and Microsoft.

We help the world’s top 250 companies and category leaders overcome digital challenges, embrace innovation, adopt new technology, and implement new business models. In addition to high-quality consulting, we also provide offshoring and nearshoring services.

For more details please visit www.xebia.com

Overview
This global role works directly with the Chief Marketing Officer, Group Managing Director (Digital Products & Platforms) and other Service Line leaders to craft and execute a comprehensive global marketing strategy for all services at Xebia. This is a high visibility role in our organization, as you will have the opportunity to directly collaborate with Xebia’s entire leadership team -- including the CEO -- on the future of the of the company’s GTM strategy. Key responsibilities include the coordination of global and regional marketing efforts, leading a diverse team of senior marketers, and ensuring alignment with the company’s strategic goals.

What you’ll do:

• Marketing Strategy Development: Collaborate closely with Service Line leaders to design and implement the global marketing plan, focusing on core themes and messaging for target markets.
• Team Leadership & Guidance: Lead a global team of Service Line marketers, providing strategic direction and oversight in plan development, while supporting the execution of their initiatives.
• Go-to-Market Strategy: Work alongside business leaders to identify optimal routes to market for various service offerings, leveraging partnerships, alliances, and influencer marketing. Prioritize efforts based on strategic goals, recognizing that not all services require marketing.
• Global Coordination: Ensure alignment and coordination between global service line strategies and regional marketing teams to maintain consistency across regions. Collaborate with regional sales leadership to ensure marketing efforts align with their goals and priorities.
• Campaign Development: Oversee the creation and implementation of global marketing campaigns across digital and physical channels, including paid media, SEO/SEM, email marketing, and global events. Ensure campaigns are localized and targeted effectively by regional teams.
• Offering Taxonomy & Messaging: Partner with business leaders to manage and refine the service line taxonomy (L1, L2, L3) and value propositions. Ensure that narratives and messaging resonate with regional buyers and are accurately reflected on the company website.
• Website & Digital Presence: Drive the execution of the service line go-to-market (GTM) strategy on the website, including the development of landing pages, blogs, digital content, SEO keywords, and overall taxonomy. Collaborate with the performance marketing team to optimize execution.
• Thought Leadership & Content: Lead the development of thought leadership materials, including whitepapers, presentations, and videos, in partnership with marketing centers of excellence.
• Partner Co-Marketing: Oversee global co-marketing efforts with key ecosystem partners, working closely with partner marketing teams to ensure alignment.
• Customer Advocacy: Lead initiatives to develop customer references, testimonials, and case studies. Work with account teams and Presales to build strong customer relationships and drive advocacy.
• Budget & Performance Management: Manage budgets for content creation, campaigns, and events. Track and report on key marketing metrics, ensuring alignment with the company’s global operating model and marketing analytics.

What we are looking for:

• Proven Leadership Experience: 15+ years of experience in a senior marketing leadership role, with a proven ability to lead global teams and manage cross-functional initiatives.
• Strategic Marketing Expertise: Deep understanding of developing and executing global marketing strategies for complex service offerings, with a focus on both digital and traditional channels.
• Go-to-Market (G