Manager, Oncology Campaigns

Manager, Oncology Campaigns

Position Summary:

The Manager, Oncology Campaigns is responsible for leading the strategic planning, execution, and optimization of integrated multi-channel marketing campaigns that drive demand, enhance customer experience, and support the oncology business unit. This role requires deep expertise in digital marketing, campaign management, cross-functional collaboration, and customer-centric strategy, with a focus on B2B demand generation and the US oncology marketplace. This role includes people leadership responsibilities—managing and developing a high-performing team of marketers. The ideal candidate brings a data-driven, agile mindset, with strong leadership capabilities to guide, coach, and inspire a team while delivering impactful marketing outcomes in a complex, fast-paced environment.

Key Responsibilities:

Campaign Strategy & Execution:

• Design, execute, and manage integrated multi-channel and direct sales campaigns aligned with business objectives and customer experience plans.

• Oversee the end-to-end marketing funnel from digital engagement through to sales pipeline conversion.

• Leverage ABM, retargeting, multi-touch marketing strategies, and automation tools to optimize campaign performance.

Customer Experience & Insights:

• Ensure all digital tactics enhance the overall customer journey and drive meaningful engagement.

• Use customer insights and analytics to inform campaign strategy, segmentation, targeting, and content.

Agile Marketing & Innovation:

• Embrace a test-and-learn, agile approach to marketing—comfortable navigating ambiguity, iterating processes, and fostering innovation.

• Build internal networks across stakeholders to influence strategy and alignment across teams.

Cross-Functional Collaboration:

• Partner with Brand Marketing, Sales, Creative, Analytics, and Operations to ensure campaign integration and alignment with broader business objectives.

• Work closely with Sales and Brand teams to optimize lead generation and pipeline contribution.
  
  

Agency & Vendor Management:

• Lead daily interactions with external agencies and vendors; develop and manage scopes of work (SOW).

• Oversee and manage campaign budgets, ensuring effective resource allocation and ROI.

Compliance & Standards:

• Ensure all marketing activities are conducted in full compliance with corporate policies, industry standards, and regulatory guidelines.

People Management:

• Lead, coach, and develop a team of marketing professionals, fostering a culture of high performance, accountability, and continuous improvement.

• Provide mentorship, feedback, and career development support to team members.

• Set clear goals and performance metrics aligned to business and campaign objectives.

• Support team well-being, engagement, and collaboration in a dynamic environment.

Qualifications:

Education:

• Bachelor’s degree in Business, Marketing, Life Sciences, or a related field required.

• MBA or other advanced degree preferred.

Experience:

• 7+ years of progressive experience in marketing, digital strategy, or campaign management.

• At least 2 years of experience leading or mentoring team members (direct or matrixed).

• Demonstrated success in B2B demand generation, customer journey mapping, and digital campaign execution.

• Proven ability to lead cross-functional initiatives in complex, highly regulated industries.

• Experience in BioTech, Oncology, or related therapeutic areas strongly preferred