E-Commerce Measurement Project Manager

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

As the E-commerce Measurement Project Manager within the E-Commerce & Customer Engagement Department, your primary mission is to accompany the teams in identifying solutions to measure digital campaigns performance and in building framework to improve cross channels analysis in the new privacy constrained digital environment (GDPR, 3rd party cookies deprecation, 1st party cookies limitation, etc.).

You will collaborate closely with various teams, including the Digital Business Factory, E-Commerce & Customer Engagement teams, Compliance (Data Protection Officers), business units (BUs), and digital partners/suppliers.

Your responsibilities include

• Influence Measurement & ePrivacy culture within Accor Web Direct teams
• Animate our Brands and Hubs community around ePrivacy, Measurement, Attribution, & Cookieless subjects
• Leverage attribution tool capabilities with operational and technical teams
• Build the Measurement and ePrivacy roadmap
• Animate the governances and streams linked to ePrivacy & cookieless projects
• Establish testing methodologies to assess the cookieless solutions impact
• Support our BU Champions in testing cookieless solutions
• Conduct in-depth audit on ePrivacy rules application to identify areas of improvement
• Stay updated on industry trends, emerging technologies, and changes in data privacy regulations.
• Support and collaborate with the Tracking Project Manager on strategic transversal projects

Your tasks will include

• Drive the acculturation around Measurement and ePrivacy within the Global and Local eCommerce teams
• Drive the project management around cookieless solutions & animate the interactions between central and local teams
• Document and maintain guidelines on Measurement and cookieless subjects
• Investigate the Marketing Mix Modeling (MMM) use cases within the organization and leverage its insights
• Identify possible Attribution tools and help design the analysis frameworks to draw strategic insights on our budget allocation, & product priorization
• Train and support the central and local teams Attribution and Measurement tools
• Create and animate the communication channel on Measurement and Tracking subjects

Qualifications

We would be delighted to meet you if meet our expectations:

• Genuine interest in e-commerce activities, combining a keen understanding of e-commerce strategies with performance monitoring.
• Ability to rally and prioritize with internal stakeholders and clients to ensure successful development and visibility of actions.
• Knowledge of the upcoming challenges coming on the Digital landscape and its impacts on measure (depreciation of cookies, GDPR, ePrivacy, etc.)
• Ability to communicate complex concepts and data insights to both technical and non-technical stakeholders in a clear and concise manner
• Experience with advanced analytics tools, Digital Acquisition & Media campaigns, and their analysis

Experience:

• A proven project manager in Digital Projects & Analysis, with minimum 3 years of experience, ideally obtained in an international environment and matrix organization
• You have significant experience in E-Retail or E-Commerce in the hospitality, distribution, or luxury sectors.

Languages:

• You are fluent in French and English.

Additional Information

What benefits can Accor offer its employees?

A real Work life balance :

• Remote work :  up to 12 remote days per month depending on team workflow.  Extra allowance for /Reimbursement of IT equipment and other daily allowances

• For ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.

Work Everywhere :

• Free access more than 500 hundred coworking space including in our own hospitality brand. Great oppo