Brand Manager, Commercial Analytics

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $92,000 - $97,000, bonus eligible

LOCATION: Remote: MA (Boston), MD, VA, or DC areas

COMPANY: 

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Craft Northeast, Brand Manager – Commercial Analytics for is responsible for supporting Devils Backbone and Cisco Brewery Brands, with a focus on sales analytics, consumer research, digital marketing, and project management. Successful applicants will show an understanding of the consumer package goods space, marketing technology, data analysis and visualizations, and work closely with all departments to ensure that brands are appropriately supported.

JOB RESPONSIBILITIES

• Proactively supports the Marketing Director to develop, recommend, and lead the execution of the marketing strategy as well as manage the effective deployment of the marketing budget.

• Analyze internal marketing and commercial performance data and recommend actions to be taken.

• Analyze brands and competitive trends and recommend actions to be taken.

• Develop creative briefs that align with brand strategy and values-based brand proposition for certain creative projects.

• Provide ongoing collaboration, creative input, and design projects with internal and external partners.

• Ensures ideas and concepts align with marketing objectives and are completed by timelines.

• Create and shape brand messaging and communication of new brand offerings.

• Aid in the development and own the execution of the marketing plan and materials based on market insights.

• Manage performance of Cisco brand team, holding team accountable for assigned responsibilities and projects.

• POC for all brand marketing research and analytics

• Some night and weekend travel required: 5-10%

JOB QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, advertising, economics, statistics, data science or related field needed - required.

• 3 years of marketing experience in Brand Marketing or Marketing Analytics.

• Excellent organization, communication, and project management skills.

• Strong strategic, analytic, financial, and consumer research skills.

• Working knowledge of the craft beer and distilled spirits industry helpful.

• Understanding of the selling process, retail environment, and distribution network.

• Creative problem solver who can be collaborative with a diverse cross-functional team.

• Strategic thinker who can articulate the brand vision, as well as anticipate and identify consumer needs.

• Familiarity with SQL, Python, and advanced Data Visualization Tools, including power BI, Tableau.

• Strong multi-tasker able to handle multiple competing priorities at once.

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagin