Sr. Director, Workflow Marketing

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary

The Senior Director of Workflow Marketing will lead the enterprise-level coordination and delivery of comprehensive workflow strategies that span Illumina’s product portfolio. This role will operate at the convergence of commercial, product, and technical teams to define, build, and deliver application-specific workflows for key genomics and multiomics use cases—tailored by customer segment and competitive landscape.

The ideal candidate brings a deep understanding of genomics, including clinical applications, transcriptomics, proteomics, methylation, and the technical nuances across library prep, sequencing platforms, automation, software, and informatics. They will serve as a strategic orchestrator across a highly matrixed organization, enabling cohesive execution across stakeholder groups while ensuring clarity, rigor, and measurable progress.

Key Responsibilities

Strategic Workflow Leadership

• Define and execute Illumina’s global workflow strategy, ensuring application-centric design that is aligned to customer needs, market trends, and scientific innovation
• Collaborate with Product Management, Segment Marketing, Library Prep, Informatics, Software, and Platform teams to integrate modular product elements into seamless, ready-to-deploy workflow solutions
• Lead cross-functional governance processes to prioritize and deliver workflow roadmaps across high-value application types and customer segments

Portfolio Integration & Customer-Centric Design

• Serve as the centralized lead for workflow triage, drawing input from technical experts across Illumina’s full portfolio
• Stratify workflow definitions based on application area, regional variation, customer type, and competitive intelligence
• Collaborate with Sales, Commercial Operations, and Regional GMs to define commercialization plans, GTM approaches, and field compensation strategies aligned to workflow delivery

Executive Communication & Stakeholder Engagement

• Serve as a primary voice in communicating workflow progress, impact, and strategic priorities to the Executive Leadership Team and Board of Directors
• Translate complex technical and business inputs into clear, actionable recommendations across scientific, product, and commercial teams
• Act as an advocate for the voice of the customer, ensuring that real-world needs shape workflow design and execution

Market Messaging & Differentiation

• Work closely with Global Marketing and Software Product Management to define messaging and productization strategies for workflows
• Ensure that Illumina’s workflows are clearly articulated in positioning documents, value props, and customer-facing campaigns
• Track and interpret competitive moves across workflow components to guide strategic pivots and differentiation

Executional Rigor & Program Oversight

• Build and maintain a robust program management structure for workflow projects, driving clarity, accountability, and measurable outcomes
• Ensure on-time delivery of key milestones by managing cross-functional resources, priorities, and risks
• Operate with a high degree of executional excellence and visibility across the organization

Qualifications

• Bachelor’s degree in life sciences, engineering, or related field required; M.S., Ph.D. or MBA strongly preferred
• 15+ years of progressive experience in biotechnology, genomics, or life sciences, with leadership roles in project or product management
• Deep expertise across genomics workflows, library preparation, sequencing platforms (all formats), automation, and informatics
• Demonstrated success in navigating matrixed organizations and aligning diverse technical and commercial stakeholders
• Experience working with global teams and commercial organizations to drive product adoption and revenue growth
• Strong track record of delivering strategic programs with executional rigor and customer impact
• Excellent executive communication, influencing, and stakeholder management skills
• Experience with