Analyst, Database Marketing - Customer Insights

Analyst, Database Marketing – Customer Insights 

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. 

 

About the Customer Insights Team 

The Customer Insights Team sits within our Marketing Department and serves as a cross-brand analytics resource for our portfolio of brands. We are responsible for analyzing customer & industry data to provide our Marketing teams with rich insights into consumer behavior, demographics, preferences, value, and satisfaction. We work on a variety of projects with the goal of driving profitable growth across our brands, including: customer segmentation, customer journey analyses, market share, and CSAT surveys, to name a few.

Overview of the Analyst, Database Marketing - Customer Insights role  

As a Data Analyst on the Customer Insights Team, you will work closely with our CRM, Digital, and Loyalty teams to understand their data needs and conduct analyses to answer their strategic questions. You will analyze large volumes of internal customer data, perform market research, and gather external vendor data to inform our personalized marketing strategy, uncover opportunities, and assess the performance & health of our business. You will leverage data visualization techniques & BI tools to communicate insights to a variety of audiences across the organization. In addition, you will support the team in delivering recurring reports and conducting ad hoc analyses to help our CRM, Digital and Loyalty teams evaluate opportunities and make strategic business decisions.

Responsibilities 

• Translate business questions into actionable analyses that yield rich customer and consumer insights
• Develop, refresh, and maintain quarterly Customer KPI reports to monitor the health and performance of our brands over time
• Leverage BI tools (e.g., Tableau, Domo, PowerBI) to automate recurring analyses and visualize insights
• Support the design, deployment, and analysis of market research surveys, including brand health and customer satisfaction
• Synthesize industry & competitor data to create a holistic view of our position in the market, consumer expectations, and growth opportunities.
• Interface with a broad range of stakeholders, including senior business leaders, to share insights and results of analyses in a clear, compelling way.

Criteria 

• Degree in a quantitative field such as Statistics, Mathematics, Applied Analytics, Operations Research or Computer Science or equivalent work experience 
• 2+ years similar work experience
• Strong SQL skills
• Experience with data analysis tools such as Python, SAS, R
• Experience applying statistics techniques to provide meaningful insights (e.g. statistical tests, A/B tests)
• Exposure to Business Intelligence tools (Tableau, PowerBI, etc.) and data visualization best practices
• Experience designing, implementing, and analyzing surveys
• Well-organized, high attention to detail
• Excellent written and verbal communication skills
• Experience in multi-channel consumer retail industry is a major plus
• Experience in consumer marketing is a major plus 

 

Our Mission Around Diversity, Equity & Inclusion  

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated. 

Benefits Just for You 

Depending on your position and your location, here are a few highlights of what you might be eligible for:   

• A generous discount on all Williams-Sonoma, Inc. brands  
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health  

Your Journey in Continued Learning 

• In-person and online learning opportunities through WSI University   
• Cross-brand and cross-function career opportunities  
• Resources for self-development 
• Advisor (Men