Manager, Product Marketing and Sales Enablement

Swoop is a leading provider of AI-driven, precision healthcare omnichannel solutions dedicated to protecting consumer privacy and improving patient outcomes. By prioritizing privacy and compliance, Swoop delivers industry-leading audience segments, 100% MLR-approved conversational AI agents, and now a leading opted-in patient social network in the U.S. through its acquisition of MyHealthTeam. Swoop’s solutions drive meaningful patient and provider engagement, optimal conversion, and measurable increases in Rx lift across the patients’ health journey.

Overview

The Manager, Product Marketing and Sales Enablement will be tasked with supporting strategic initiatives to effectively launch, promote and package our premium Healthcare marketing solutions. Reporting directly to the Director, Product Marketing & Sales Enablement, you will play a pivotal role in supporting top accounts with custom resources and driving product literacy amongst client facing teams.

Responsibilities:

·         Go-to-Market Activation: Work closely with cross-functional teams to activate go-to-market strategies for our products and acquisitions.

·         Product Launch: Support end-to-end process of launching new products and features, partners (data, platforms, channels), and acquired companies’ integration. Work closely with product management, sales, and marketing team to ensure seamless execution.

·         Product Positioning and Messaging: Support Director Product Marketing in crafting compelling narratives and differentiated product positioning that resonates with target audiences, creating impactful marketing assets, including sales collateral, presentations, social and website content.

·         Sales Enablement: Support Senior Manager Sales Enablement and work closely with sales teams to equip them with the tools, training, and resources needed to effectively communicate the Swoop’s portfolio UVP and competitive differentiators.

·         Partner Enablement: Work closely with partnership team to equip them with the tools, training, and resources needed to effectively communicate Swoop’s value proposition to prospects and partners.

·         Market Analysis: Proactively monitor industry trends, competitive landscape, and customer feedback to continuously refine marketing strategies. Use data-driven insights to adapt strategies, identify emerging opportunities and mitigate potential challenges.

·         Cross-functional Collaboration: Foster strong relationships with product management, sales, and other relevant departments to ensure alignment and collaboration throughout the product lifecycle. Act as a bridge between different teams to drive collective success.

·         Customer-Centric Approach: Champion a customer-centric mindset throughout the organization, ensuring that all marketing initiatives are aligned with addressing customer needs and pain points.

Who You Are

• Proven experience in product marketing or sales enablement, especially within HealthTech and AdTech
• Healthcare experience is a must, mainly with a strong understanding of health data and endemic platforms
• Experience working in a fast growth sales-focused company a plus
• Strong communication and interpersonal abilities.
• Demonstrated ability to work collaboratively across teams.
• Effective project management skills with an ability to handle multiple projects simultaneously.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Excellent PowerPoint skills a must.
• Experience with Seismic or similar sales enablement platform a