James Madison University Event Production Intern

Responsibilities

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

 

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.  

 

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.  

 

Learn more About Daktronics!

 

Are you a passionate, creative, and driven individual looking to kickstart your career in event production? Daktronics, a leader in electronic scoreboards and LED video displays, is seeking an Event Production Intern to join our dynamic team at James Madison University.  

 

As an intern with us, you will have the unique opportunity to shadow and learn from our experienced full-time event producer, gaining invaluable hands-on experience in the world of event production. By the end of your internship, you will have the skills and knowledge to produce your own shows, setting you on the path to a successful career in event production. 

   

The Event Producer Intern is responsible for entertaining and informing fans with Daktronics and other audio/video equipment for videoboard shows and will work on-site at James Madison University (JMU) in Harrisonburg, VA.  

 

When and where is this opportunity? 

Position located at the JMU campus in Harrisonburg, VA. This position is open to candidates eligible to work in the U.S. 

  

Internship opportunities available: 

• 12 May 2025 to 12 December 2025. Check out our Daktronics Internship Video.    
  • If your university quarter/semester doesn’t end until after these dates, we may consider an alternate schedule.  

What will work look like for me?  

As an Event Production Intern at James Madison University (JMU), your work will closely mirror the responsibilities and tasks performed by a full-time Event Producer. You will play an integral role in producing cohesive and professional game day productions for JMU's athletic teams at various venues. 

• Learn about Daktronics control systems, live video production equipment, and stats integration software to effectively operate and manage the technical aspect of game day production. 
• During live events, assist in producing and directing the show for the videoboard. This involves communicating effectively with the production crew and the athletics event manager to ensure seamless production. 
• Learn how to plan and produce game-day video roll-ins, highlight packages, and other video element for use during live event. This includes creating and organizing content to enhance the fan experience. 
• Assist in the supervision, scheduling, and development of the game-day production crew for all sports.  
• Join professional meetings with the fulltime Event Production to learn how to collaborate with JMU staff to develop game day scripts. 
• Attend on-site meetings with event producer to learn how an event producer engages with advertisers, Marketing to ensure that event production meets the expectations and goals of all stakeholders. 
• Efficiently manage, organize, and execute non-contractual events within the basketball arena and football stadium. 
• Develop, update, and render content using predefined templates like matchup graphics, upcoming event graphics, stat backgrounds, and prompt graphics. 
• Utilize Photoshop skills to create cutout photos for graphics, especially for headshot and senior day graphics. 
• Contribute to game-week preparations by loading and testing content on machines, updating content buttons, and more. 
• When necessary, assume gameday video board crew roles such as graphics operation, replay operation, camera operation, directing/technical directing. 
• Schedule content for various displays during events and smaller ad hoc requirements. 
• Manage content scripts, creation lists, sponsorship reports, and other content-related needs. 
• Travel to other sites to perform Event Production duties as needed. 
• Contribute to Daktronics Intern Group:  
  • Recruiting events (if applicable). 
  • Give internship capstone presentation and attend colleagues’ presentations.  
• Build and maintain professional relationships.  
• A unique aspect of this position is not only being able to technically