Senior Manager, Enterprise Product Marketing

Company

Cox Automotive - USA

Marketing

Product Marketing Sr Manager

Sr Manager - Non People LeaderHybrid - Ability to work remotely part of the week

Yes, 15% of the time

Day

Compensation

Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

The Senior Manager, Enterprise Product Marketing – serves as the strategic bridge between Cox Automotive's comprehensive product portfolio and its enterprise clients across Enterprise clients in the L2 segment. This role owns the total enterprise and OEM marketing responsibility — leading the complete marketing plan and execution across these verticals, including campaign strategy, sales enablement, training, communications, and competitive intelligence.  

This is a master storyteller role. The Senior Manager, Enterprise Product Marketing translates complex product capabilities into compelling enterprise value propositions that resonate with C-level executives and their strategic partners — positioning Retail, Cox Automotive's Retail platform connecting Marketing, Sales, Service, Inventory, Fixed Ops and Operations as the strategic differentiator that drives network consistency, digital transformation, and competitive advantage for enterprise clients.  

This role sits at the intersection of Sales, Product, and Marketing — partnering closely with enterprise sales teams to win business, with product to ensure the roadmap speaks to enterprise needs, and with marketing to ensure enterprise messaging is integrated across channels. AI fluency is a baseline expectation: this leader is expected to actively use AI tools to accelerate content production, competitive research, and sales enablement at scale, and to help enterprise clients understand and articulate the value of AI-powered capabilities within the Cox Automotive retail portfolio.  

  

What You’ll Do 

Strategic Partnership & Sales Enablement (40%)  

• Serve as the primary marketing resource for enterprise sales teams, developing compelling stories, presentations, and content for enterprise clients 
• Consolidate and translate dealer-focused materials into streamlined, partner-strategic presentations tailored for enterprise clients 
• Create partner-specific pitch decks positioning Retail as the enterprise platform solution, alongside supporting materials for Deal Central AI, Xtime, vAuto, Dealertrack, and other portfolio products  
• Build and maintain a scalable library of reusable partner content templates, one-pagers, and battle cards segmented by audience type  
• Lead RFP response strategy and content development, ensuring solutions are positioned to win against key competitors  
• Develop and maintain competitive intelligence and battle cards across all platform and enterprise competitors  
• Provide real-time support for high-stakes client meetings and strategic pitches  
• Leverage AI tools to accelerate content personalization, RFP response drafting, and competitive research at scale  

Product Translation & Positioning (30%)  

• Transform product capabilities into enterprise-scale value propositions that resonate with leadership across all verticals — translating dealer-centric messaging and brand level materials into a more holistic enterprise POV (All Up Cox Automotive POV, Benefits and outcomes)  
• Develop and maintain client-facing Enterprise and OEM product roadmap presentations across marketing, retail, operations, inventory, financing, and strategic solutions  
• Create Retail roadmap narratives that articulate the Retail holistic vision and communicate quarterl