Vice President, Director, Financial Content

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more

Job Description

We are searching for a seasoned hybrid marketer to work on a Financial Services Client. This individual is equal parts financial expert, content strategist, digital savant, and content creator. They are rooted in financial acumen, expertise, and digital production know-how.

You live for financial and/or business news. You have your pulse on what’s important and the impact of what is happening in the economy. The markets and the macroeconomic conversation are your bread and butter. You follow way too many financial influencers. You are an analyst in all ways. Friends turn to you to understand the debt ceiling, the geopolitical landscape, 529s, and even how to save for that house they’ve been trying to buy.

With your deep understanding of finance comes a deep love and passion for content and content marketing. You have experience expertly crafting financial conversations in order to serve them up to audiences in novel, innovative, and engaging formats and styles. You are profoundly aware of the impact of content on consumers. You understand the consumer mindset and how to breakthrough in their day-to-day consumption of content across feeds.

On top of your financial expertise and integrated marketing chops, you are an editor and creator through and through. Writing, and more specifically storytelling and the building of compelling narratives comes natural to you. You get excited about story planning and scheduling. You are always consuming new formats, copy editing brand content and thought leaders you stumble upon. You are intellectually curious and embrace a maker mindset. In this role, one day you may edit a 500-word article, and the next day you are breaking apart a complex topic into three social-first stories – constantly thinking in modern forms.

From small tactics to big initiatives, you will be bringing content strategy to our finserv client across several lines of business. You will partner closely with creatives, media, and social strategists to seamlessly elevate content for this client. You will also partner directly with the client to bring to life the power of content for the brand.

Responsibilities

• • Build a modern content practice in collaboration with the client
  • Create always on franchises/series for owned and operated properties
  • Be the main POC for content strategy creation
  • Drive innovation, narrative, and storytelling
  • Establish content as feeder into O&O channels
  • Connect financial acumen with cutting edge content strategy to deliver value to customers and prospects (always on and campaigns)
  • Partner closely with other agency disciplines to integrate and prioritize content on all lines of business (from media to analytics and beyond)

Qualifications

• 10+ years of related experience
• Background/Expert level knowledge of the Financial Industry
• Journalism background is a plus
• Degree in advertising, marketing, journalism, business, or finance (if degree in another discipline – significant experience in the listed disciplines necessary)
• Previous advertising or marketing agency experience a plus (can be internal agency client-side)
• Multi disciplined thinker
• Scrappy yet polished and professional
• Consumer of content (all channels, especially social)
• Adept content creator, with genuine enjoyment making work for your own channels
• Wildly curious
• An insatiable thirst for first-best-only ways to communicate between brand and consumer
• Always learning as relates to finance. Always learning as relates to the art of marketing.
• Strategic and creative
• Team leadership, client service, production know-how
• Exceptional written and verbal presentation skills

Additional Information

Starcom is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service