Sales Associate I

Sales Associate Job Description

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.

SALES FLOOR:

• Understands organizational objectives and makes decisions that align with Company priorities

• Takes ownership and is committed to delivering results, while remaining actively aware of personal and

  store metrics; and creates personal sales and clienteling strategies in partnership with the management

  team.

• Creates short- and long-term strategies to achieve personal metrics and performance goals

• Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity

• Represents Coach as a brand ambassador

• Demonstrates Coach’s Selling and Service expectations at all times

• Understands changes in local market with potential impact on business performance and supports the

  execution of local sales strategies and tactics

• Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going

  productive relationships with customers

• Creates positive impressions with customers by bringing best self to work through attire consistent with

  Coach’s Guide to Style

• Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong

  knowledge of competition.

• Provides in-depth product knowledge, including features, benefits, current offerings, and overall product

  value.

• Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

• Discusses product features and builds the sale by leveraging cross-selling skills and abilities.

• Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs

• Sensitive to customers’ needs and tailors approach by reading cues

• Attends to the unique and individual shopping needs of each customer.

• Works with multiple customers simultaneously and breaks away as appropriate

• Follows up with customers consistently and genuinely to influence/close the sale

• Flexes personal selling techniques to contribute to overall store financial results

• Builds lasting and loyal relationships with customers

• Leverages Coach’s tools and technology to support relationship building and clienteling efforts

• Creates enthusiasm and positivity for a shared vision and mission

• Promotes and endorses a team selling environment

• Fosters an environment of teamwork, trust and collaboration with internal and external customers

• Remains solution oriented; is adaptable and flexible to changing business and store needs

• Welcomes feedback and adapts behaviors as appropriate

• Maintains a calm and professional demeanor at all times

   

• OPERATIONS:

• Ensures all daily tasks are completed without negatively impacting service or Coach standards

• Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and

  visual merchandising to Coach standards consistently and in a timely manner

• Maintains a clean and tidy selling floor at all times

• Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection

  procedures

• Replenishes inventory on sales floor as needed

• Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.

• Supports cash-wrap when needed to process purchases, returns, and exchanges.

• Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.

• Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains

  strong organizational standards and maintains visual merchandising expectations.

  Competencies required:

• Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top

  performers. Very bottom line oriented