Senior Category Manager (m/f/d)

<p></p> <p> </p> <p><strong>About Flora Food Group</strong></p> <p><span>We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business. </span><span> </span></p> <p><span>Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. </span><span> </span></p> <p> </p> <p></p><p><strong><span><span>You are</span><span> a driven, strategic team player who wants to join a dynamic and vibrant workplace? As </span></span></strong><strong><em><span><span>Senior Category Manager (m/f/d)</span></span></em></strong><strong><span><span> you will </span><span>be responsible for</span><span> building long-term commercial strategies &amp; assessing marketplace growth opportunities for</span></span></strong><strong> </strong><strong><span><span>the global leader in plant-based food</span></span></strong></p> <p><em><span>Location: Vienna or Remote within Austria</span></em></p> <p> </p> <p><strong><span><span>Position Overview: </span></span></strong><span><span>We are seeking a</span> </span><strong><em><span><span>Senior </span><span>Category Manager</span></span></em></strong><span><span> to lead our category strategy and </span><span>accelerate our ambitious growth journey</span><span>. </span><span>Reporting to the Revenue Growth &amp; Category Management Lead DACHIT (Germany, Austria, Switzerland, Italy), t</span><span>his role requires a strategic thinker with a strong analytical mindset, exceptional leadership skills, and a deep understanding of market trends and consumer </span><span>behaviour</span><span>.</span></span> <span> </span></p> <p><strong><span><span>Key Responsibilities:</span></span></strong><span> </span></p> <ul> <li><strong><span><span>Category Strategy Development:</span></span></strong> <ul> <li><span>Develop and implement comprehensive category strategies that align with overall business objectives</span></li> <li><span>Conduct market analysis to </span><span>identify</span><span> opportunities for growth and optimization</span></li> </ul> </li> <li> <strong><span><span>Market Insights &amp; Analysis:</span></span></strong> <ul> <li>Analy<span>s</span><span>e sales data, market trends, and consumer insights to inform category decisions</span></li> <li>Monitor competitor activities and assess potential impacts on our categories</li> </ul> </li> <li><strong><span><span>Performance Tracking:</span></span></strong> <ul> <li><span>Establish </span><span>new performance tracking rituals &amp; routines</span><span> and regularly report on category performance to </span><span>the business</span></li> <li><span>Use insights to adjust strategies and improve overall category </span><span>performance</span></li> </ul> </li> <li><strong><span><span>Product Portfolio Management:</span></span></strong> <ul> <li><span>Collaborate with cross-functional teams (</span><span>Revenue Growth Management, Finance, Marketing</span><span>) to </span><span>drive strategic innovation projects</span></li> </ul> </li> <li><strong><span><span>Trade </span><span>Category </span><span>Leadership</span><span>:</span></span></strong> <ul> <li><span>Analyse</span><span> trade and consumer panel data to </span><span>deliver </span><span>retailer </span><span>sell in stories </span><span>in collaboration with </span><span>Trade Marketing and Key Account Managers</span></li> <li><span>Lead</span> <span>and implement </span><span>strategic assortment optimization projects </span></li> <li><span>Lead and develop </span><span>a</span><span> Category </span><span>Management </span><span>Specialist</span><span> </span></li> </ul> </li> </ul> <p><span> </span></p> <p><strong><span><span>So, what does it take to be successful in this role?</span></span></strong><span><span> </span></span><span> </span></p> <ul> <li><span><span>Bachelor’s degree in Business</span><span>, Marketing, or a related field</span></span></li> <li><span>5+ years of experience in </span><span>C</span><span>ategory </span><span>M</span><span>anagement</span><span> or similar field </span><span>ideally </span><span>within the FMCG sector</span></li> <li><span>Proven </span><span>track record</span><span> of successfully developing and executing category strategies</span></li> <li><span>Strong analytical skills with </span><span>proficiency</span><span> in data analysis tools</span></li> <li><span>Excellent communication</span> <span>and interpersonal skills</span><span>;</span><span> negotiation skills are a plus</span></li> <li><span>Ability to work cross-functionally and influence at all levels of the organizatio</span><sp