Senior Principal Analyst

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

About the Role:

Omdia (now part of Informa TechTarget) are seeking a highly experienced  Senior Principal or Principal Analyst to support our Automotive Intelligence Service, focusing on cutting-edge automotive technologies. The successful candidate will be an active or aspiring thought leader in the automotive industry, with expertise in one or more of ADAS/Autonomy, automotive AI, automotive supply chain, digital cockpit/smart cockpit, automotive software, and emerging automotive OEMs.

As a Senior Principal /Principal Analyst, you will play a pivotal role in shaping our research agenda, delivering actionable insights, and driving thought leadership in the rapidly evolving automotive technology landscape. Reporting to the Senior Research Director, you will  collaborate with the automotive research team as well as other global stakeholders to provide strategic guidance to our clients.

Key Responsibilities:

• Synicated and Custom Research :
  • Help develop and execute a comprehensive research agenda on automotive technology trends, including ADAS/Autonomy, automotive AI, digital cockpit/smart cockpit, automotive software, and the strategies of new automotive OEMs.
  • Take ownership of high-quality, data-driven research reports, forecasts, and thought leadership pieces that address key industry challenges and opportunities.
  • Stay ahead of market developments, emerging technologies, and competitive dynamics to ensure our research remains at the forefront of the industry.
• Client Engagement:
  • Serve as a trusted advisor to clients, providing strategic insights and recommendations to support their decision-making processes.
  • Deliver compelling presentations, webinars, and briefings to clients, industry stakeholders, and at key industry events.
  • Build and maintain strong relationships with clients, ensuring their needs are met and exceeded.
• Business Development:
  • Collaborate with the commercial team to identify and pursue new business opportunities, including custom research projects and consulting engagements.
  • Contribute to the growth of Omdia's Automotive Intelligence Services by expanding their client base and enhancing their value proposition.
• Industry Thought Leadership:
  • Represent the company as a thought leader in the automotive technology space, speaking at conferences, participating in panel discussions, and engaging with media.
  • Publish thought-provoking articles, white papers, and blogs that establish the company as a leader in automotive technology research.