Senior Center Marketing & Events Coordinator

Grand Traverse County is a team of passionate and incredible people who are committed to providing responsive, effective quality service to our up-north community.  We strive to be a leader in innovative, effective, collaborative, and sustainable county government.  We offer stable work environments and competitive salaries to both full- time and part-time employees.  Understanding the many challenges facing today’s professionals and families, we offer a competitive compensation package including an impressive list of benefits and time off.

Job Description:

The Senior Center Network Marketing and Events Coordinator is primarily responsible for developing and implementing event marketing strategies and promotion both external and internal for older adults in Grand Traverse County’s Senior Center Network. This position requires administrative, project management, supervisory (volunteers) and professional work in a busy, fast paced, distracted work environment.

The Senior Center Network Program Coordinator-Marketing and Events must have both technical office skills, desktop publishing, soft social skills and a professional approach to interact effectively and efficiently with older adult clients, fellow staff, the general public, and board members.

This position requires flexibility, as it may include evening and weekend hours.

PRIMARY DUTIES AND RESPONSIBILITIES (may include but are not limited to the following)

• Oversees the marketing aspects of the Senior Center Network website to ensure all pages updated and communicate effectively with the public.

• Prepares network newsletter and works with staff on newsletter submission, flyers to promote activities, events, and programs. Develops promotional literature for senior programs and prepares weekly or other news or press releases.

• Use and edit digital resources such as the Senior Center Network website and various social media platforms to disseminate information related to services, programs, and events.

• Assist the Senior Center Director on all media relations and outreach efforts with community partners on behalf of the Senior Center Network.

• Assist with developing and preparing resolutions, letters, internal messages, articles, bulletins, talking points, and other communications materials for Senior Center Network.

• Keeps abreast of trends in programming, and with speakers. Exhibits creativity in conceiving innovative programs and services within budget constraints. Secures and interacts regularly with instructors and vendors to provide programs, classes, events, and services, following County approved procedures.

• Participate in programs, meetings, events, workshops, and/or conferences, as appropriate to position.

• Other duties as assigned by the Senior Center Network Director to ensure quality services are provided to the seniors and the community.

EDUCATION, FORMAL TRAINING, AND EXPERIENCE (minimum requirements)

• Education requirements include an associate degree or equivalent in Marketing, Public Relations, Communications or other related field.

• A minimum of two years of related experience. Skilled writer, editor with experience using digital and social media techniques; writing, reporting, and editing news or press releases: engaged in public relations and public meetings and forums.

CERTIFICATIONS, LICENSES (minimum requirements)

• Requires a valid driver's license and personal vehicle insurance and must maintain eligibility to drive as per the County's Vehicle policy.

CONDITIONS OF EMPLOYMENT (minimum requirements - legal or contractual pre- employment obligations and/or requirements, such as drug testing, background check, etc.)

A background check may be required initially and periodically for an individual hired, transferred, reclassified, promoted, or currently working in this job. Appointment to or continued employment in this job is contingent upon a satisfactory background check which may include but is not limited to: confirmation of a persons’ identity; review of criminal conviction records; verification of educational degree, license, or certificate required for the position; review of Department of Motor Vehicles records; Department of Justice fingerprint scan; and/or drug and alcohol testing as required and allowable by law. A satisfactory background check is defined as the absence of a criminal history record which bears a demonstrable relationship to the applicant's or employee's suitability to perform the required duties and responsibilities of the position.

PHYSICAL DEMANDS, WORK ENVIRONMENT, AND OTHER REQUIREMENTS

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