Director, Internal Communications

Company Description

Watch here to see what it's like to work at Red Wing Shoe Company.

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $116,400 - $157,100 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

Job Description

We are seeking a strategic and creative Director of Internal Communications to lead the development and execution of internal communication strategies that inspire, engage, and inform employees across the organization. This role is key in shaping our company narrative, connecting our people to our business priorities, and reinforcing our culture through thoughtful and impactful communications.

Key Responsibilities:

• Lead the internal communications strategy, ensuring alignment with company objectives and culture.
• Develop compelling messages and communication plans that bring business strategies to life for internal audiences.
• Serve as a trusted partner and primary content creator for internal CEO communications, including written, recorded, and live formats for audiences such as the Board of Directors, shareholders, and employees.
• Collaborate with key internal partners to deliver cohesive, consistent, and well-integrated communications across departments and channels.
• Craft engaging content and campaigns that keep employees informed, connected, and energized around company goals.
• Oversee production of internal communication materials in partnership with Administrative Services and media vendors.

Qualifications

MINIMUM EDUCATION AND EXPERIENCE 

• 5+ years of experience writing executive communications  
• Proven experience in stakeholder relations, corporate storytelling, shaping narratives 
• Strong track record of developing, managing, and executing integrated communications strategies and plans  
• 2+ years of strategy-related experience (preferred) 
• Experience working with a Board of Directors and Shareholders (preferred)  
• Degree in Communications, Journalism, Marketing, English, Business or a related area is a plus 

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES 

• Strong business acumen with a deep understanding of business operations and how it should influence the way a narrative is shaped 
• Strategic mindset with advanced writing, editing, proofreading, PowerPoint design skills 
• Impactful corporate storytelling with the ability to tailor messaging to multiple audiences 
• Effective multi-faceted communications planning and project management techniques 
• Ability to cultivate relationships and bring people together to accomplish a goal 
• Demonstrated ability to work with highly confidential material   

PHYSICAL DEMANDS 

Extensive sitting, keyboarding, use of phone/audio and standard office equipment, visual acuity  

WORK ENVIRONMENT  

• Hyflex 
• Office environment  
• Requires flexibility of schedule, including occasional evenings and weekends  
• Occasional travel  

Additional Information

Red Wing Shoes is an Equal Opportunity Employer.