Paid Media Associate

 

Do you enjoy strategizing, executing and optimizing paid media for brands to drive business results?  Do you nerd out about the connection points across performance marketing channels in a constantly-changing digital environment? Then keep reading. 

 

Game-changing PR agency Golin, one of the world’s largest strategic communications firms, is looking for a Paid Media Associate – Social / Digital to join our Dallas-based digital team. 

  

What You’ll Do: 

• Run paid social campaigns that align with client KPIs and goals 

• Build campaigns, execute QA checks and complete ongoing optimizations 

• Track and monitor campaign spend and performance against KPIs for campaigns 

• Support the development and execution of media plans that track with client goals 

• Collaborate with paid media and client team members to replicate best practices and key learnings across client work 

• Produce performance reports to provide actionable insights and analysis in coordination with the analytics team 

• Develop creative assets and copy for test and learn deployments 

• Build strong relationships with client services and client teams 

• Develop and maintain relationships with paid social partners 

• Help champion and share paid media best practices with internal and external teams 

What you have: 

• One year or more of digital marketing or advertising experience 

• Degree in marketing, advertising, PR/communications or related practical experience 

• Knowledge of paid social media buying and planning tools (e.g. Meta Ads Manager, Google AdWords, Twitter Ads Manager, TikTok Ads Manager, and more) 

• The ability to evaluate campaign performance, spot optimization opportunities and make real-time changes 

• Ability to use Microsoft Excel to analyze data 

• Interest in the performance marketing landscape and trends 

• Excellent verbal, written, presentation and problem-solving skills 

• A thirst for knowledge and a passion for enhancing your skill set 

Winning Attributes: 

• Self-motivator with the ability to work autonomously 

• Strong attention to detail 

• Comfort with prioritization and working across multiple projects simultaneously 

• Always driving for new ideas 

• Entrepreneurial attitude 

• Experience working with global brands 

• Passion for B2B and Consumer technology 

About Golin  

Recently named 2024 PRWeek’s Agency of the Year, we tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.  

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.   

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market consid