Senior Partnerships Associate
BrazeAbout the role
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU'LL DO
Braze’s Alloys partner ecosystem includes world class agencies and consultancies that are invested in helping their clients to deliver on the promise of a premium customer experience. They’re trusted advisors to our customers, and play an integral role in acquiring new customers, and retaining and growing our existing customer base.
We are looking for an experienced Senior Partner Associate to sit within our Global Partnerships organisation and report into the Senior Director of Global Commercial Global Partnerships in London. This experienced partnerships leader will scale and expand on the success of an established agency partner program across the DACH region.
The Senior Partner Associate will evolve the agency alliance strategy and GTM plan. You will acquire and onboard new agency partners in collaboration with the Partner Development Representative, whilst also managing and growing relationships with an existing patch of strategic and long tail agency partners. You will be responsible for driving the development and management of our key strategic Global Partnerships with agencies like Publicis, Merkle (Dentsu), Capgemini as well as many others.
This role works very closely with our Sales & Marketing organisation; both our DACH Sales VPs and Directors on our program strategy, as well as our DACH Account Executives on sourcing new business pipeline and influencing revenue via our agency partners. This role is largely measured on quality pipeline generation, executive relationship management and the GTM approach.
Key responsibilities include:
- Developing and managing comprehensive GTM plans with our agency partners, which manifest in quality net new business pipeline.
- Supporting the sales cycle alongside our sales teams, from prospecting to deal close, in collaboration with our agency partners.
- Advancing differentiated value propositions and specialism with key strategic agency partners, and articulating that story internally at Braze and with our agency partner organisations, and ultimately evangelizing the story in the market.
- Ensuring accountability and partnership reciprocity, with measured flow of outsourced Braze implementation and managed services in exchange for net new client opportunities from our agency partners.
- Reviewing sales play metrics and effectiveness on a recurring basis with agency partners and Braze leadership. Maintain dashboards that communicate to leadership the effectiveness of GTM sales plays with our agency partners.
- Collaborating cross functionally with other Braze departments and divisions, including Tech and Cloud Partnerships, Partner Marketing, Partner Education & Enablement, etc.
- Developing the program with senior leadership to enhance current ways of working.
WHO YOU ARE
- 5+ years of partnerships channel and cloud industry experience preferably from a SAAS organisation.
- Demonstrable proof of producing measurable sourced pipeline and influenced revenue results via a mature SaaS partner program playbook. A strong bias for execution and are motivated by exceeding targets and results.
- Deep and proven knowledge of the agency and marketing services ecosystem. Understanding of service offering creation, marketing, lead generation, and professional services organization key performance indicators.
- Ideally, experience working for an agency consultancy and intimate knowledge of agency org structure, business dynamics, and effective business case development.
- Executive presence and an ability to present and vision sell to Executive audiences
- Ability to lead through ambiguity, take on complex strategic and operational initiatives and scale effectively across a large organization and
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