Analyst, New Product Marketing

Position Summary

The Analyst, New Product Marketing plays a critical role in bringing the most exciting new products to life at Guitar Center. This position sits at the intersection of Merchandising, Marketing, and Creative, helping orchestrate seamless product launches that reach customers across every channel we operate. Blending analytical rigor with operational excellence, the Analyst ensures launches are executed accurately, on time, and with maximum market impact. For candidates who thrive in fast-paced environments, love turning strategy into action, and are energized by collaboration, this role offers a unique opportunity to shape how new products are introduced at Guitar Center.

Key Responsibilities

• Act as the central connector between Merchandising, Marketing and Creative partners.
• Maintain visibility into launch timelines, risks, and dependencies.
• Analyze sales & marketing performance metrics and produce reporting documentation
• Own the NPI ticket database (Quickbase) to validate launch details such as marketing live dates, inventory status, forecasts, campaign alignment, and prioritization, and more
• Assist in translating merchant strategies into actionable marketing execution.
• Partner with channel teams across Email, E-commerce, Paid Media, In-Store, Social, Affiliate/Influencer, Retail, and Contact Center.
• Identify trends that inform launch prioritization, resourcing, and go-to-market strategy.
• Develop new NPI workflows, tools, and documentation to support scalable execution.
• Serve as a product marketing subject-matter expert for new products.
• Review creative assets to ensure accuracy of product details, messaging, and timing.
• Support merchant teams and represent new product marketing interests in vendor discussions as needed.

Qualifications

To join our band, you'll need the following experience:

• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• 2- 4 years marketing experience preferably supporting product launches or go-to market initiatives.
• Experience working in a fast-paced, dynamic environment, with the ability to thrive under pressure and adapt to change.
• Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Comfort working with databases, spreadsheets, BI tools, AI and marketing calendars.
• Strong organizational skills and ability to manage multiple priorities.
• Proven cross-functional collaboration experience.
• Musical experience highly preferred.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, p