Digital Marketing Intelligence Sr. Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position context

 

The Global Marketing Intelligence Sr. Specialist sits within Integrated Marketing Solutions (IMS), reporting to the Global Marketing Effectiveness Manager in the wider Media and Effectiveness team led by the Director of Global Media and Effectiveness.

 

The role builds an always-on, data-led view of how consumers respond to key touchpoints, with a strong focus on Paid, Owned, Earned activities and cross-channel performance. The position works daily with internal teams (mainly brand, market research, IT), agencies and platforms to connect data across media, social, entertainment, PR, websites/SEO, CRM and other relevant touchpoints.

 

Mission

 

The mission of this role is to turn marketing data into clear, strategic decision-ready insights that improve brand, digital and trade decisions and continuously strengthen brand strategies.

Its purpose is to embed intelligence across the organisation, linking analytics directly to brand-building, creative effectiveness and integrated marketing decisions.

 

As Campari Group shifts from building insight platforms to activating them, this role must prove their value quickly across the business. Two pillars are key to success:

• Act as an evangelist for insight-led marketing, creating compelling stories from data that help brand and market teams improve digital communications decisions. Platform access and insight adoption across Campari Group will be key KPIs for the role.
• Maintain and evolve the data sources and measurement approaches that power the platforms.

 

Key Responsibilities and Activities

 

• Create compelling data stories that influence business and marketing decisions.
• Develop reports on brands, competitors and consumers across key digital channels.
• Translate analysis into clear recommendations for stakeholders.
• Help define north-star metrics and signals that demonstrate business impact and complement broader brand analysis.
• Identify the signals that matter most within large, complex data sets.
• Work with regional and global stakeholders to identify priorities and business questions.
• Partner with vendors to define models, requirements and analytical approaches.
• Guide vendors to deliver robust analyses and reliable insights.
• Work closely with global and local digital leads and brand teams to activate insights, supporting the evolution of digital PR and talent programmes.
• Explore new models and opportunities that improve business decision-making.

• Key platforms and focus areas include:

• Meltwater (Owned, Earned, Paid Social listening)
• Influencer Marketing (Wearisma)
• Search Listening (Trajaan)
• Media measurement
• Entertainment Marketing

 

Collaboration and Leadership:

 

• Partner with integrated marketing and brand teams to identify priorities and unlock high-impact opportunities.
• Build strong collaboration across internal and external stakeholders to deliver communication goals.
• Coach local teams and partners to strengthen digital communication capabilities.

 

Key Relationships:

 

• Internal: Global and Local Brand Management teams, Global Integrate