Executive Director, Brand Marketing & Reputation

Career Category

Corporate Services

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

Let’s do this. Let’s change the world. Amgen seeks a strategic and innovative communications leader to serve as Executive Director, Brand Marketing & Reputation. Reporting to the Vice President of Corporate Communications, this role is responsible for advancing and protecting Amgen's reputation through integrated brand strategy, marketing, content, and storytelling.The Executive Director will lead a multidisciplinary organization responsible for corporate brand management, brand marketing, editorial strategy, content operations, multimedia production, reputation initiatives, and support for the Amgen Foundation and ESG-related storytelling. This leader will oversee the development and execution of programs that strengthen trust, increase awareness, enhance stakeholder engagement, and reinforce Amgen's position as a leading biotechnology company.The role will also lead a centralized content and creative services organization supporting Corporate Affairs, establishing scalable processes, technology-enabled workflows, and modern communications capabilities that improve efficiency, quality, and impact across the function.

Key Responsibilities include:

Brand Strategy & Reputation

• Develop and execute Amgen's corporate brand strategy, ensuring alignment with business priorities, culture, and long-term reputation goals

• Serve as steward of the Amgen brand, driving consistency across communications, experiences, and visual identity

• Lead brand governance and oversee initiatives that strengthen awareness, trust, and engagement among key stakeholders

• Partner with Communications and Data & Insights teams to monitor reputation trends, identify risks, and develop proactive strategies that strengthen trust and resilience

• Provide strategic oversight for brand programs connected to the Amgen Foundation and ESG priorities

Brand Marketing & Audience Engagement

• Lead corporate brand marketing programs and integrated campaigns that increase awareness, strengthen reputation, and deepen stakeholder engagement

• Partner with Digital, Social, Media, and Communications teams to develop audience-centric marketing and amplification strategies

• Oversee paid media investments that support corporate storytelling, executive visibility, talent attraction, and business priorities

• Leverage audience insights, analytics, and performance data to optimize campaign effectiveness and measure impact

Content, Newsroom & Communications Operations

• Lead Amgen's enterprise content strategy and oversee the Amgen Newsroom as the company's flagship owned media platform

• Direct editorial strategy, multimedia production, content publishing, and storytelling efforts that showcase Amgen's science, innovation, culture, and patient impact

• Lead a centralized editorial, creative, and multimedia services organization supporting teams across Corporate Affairs

• Establish intake, prioritization, governance, and resource allocation processes that ensure support is aligned with enterprise priorities

• Oversee communications technology platforms and drive adoption of emerging capabilities, including AI-enabled tools, to improve efficiency, effectiveness, and audience engagement

Leadership & Collaboration

• Lead and develop a high-performing team spanning brand marketing, newsroom operations, content strategy, creative services, multimedia production, and communications operations