Senior Vice President, Integrated Brand

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman Brand has helped evolve, promote, and protect some of the world’s most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only “buy in” to brands, but also buy. We thrive off the energy, heart, and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury, and technology – we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming. Edelman is a leading global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. Our independence keeps us nimble, thoughtful, and resourceful, allowing us to invest in the best people in the business.  We’re seeking a dynamic leader at the Senior Vice President (SVP) level, who has a resilient nature, passion for building brands and driving business impact. Overall ability to run a fast-paced business and partner with a team of integrated marketers to lead and grow remit through smart attention grabbing work and elevated client relations.   This role will work across a fast growing beverage portfolio, working with some of the most popular brands in the category.  We’re ideally looking for someone with food and beverage or spirits experience who has a strong understanding of what drives earned coverage and how to tell compelling stories about products and brands in the food and lifestyle space. These are fast-paced accounts that execute a lot of integrated work tapping into planning, creative, data + insights, influencer, digital/social, etc. all with a keen eye on earned. This leader will oversee the client relationships, IAT workstreams, integrated Edelman team, internal account team and finance – ensuring exceptional client work that pushes culture forward and solves our client’s business problems.

Core components of this role include:

• Experience in an inter-agency team (IAT) environment – creative, digital, paid media, in-store etc. – and being able to lead and adapt creative solutions to fit those channels in collaboration with team and agency partners 
• Understanding the value of earned programming and how “PR” has evolved and translates in today's’ complex media environment. 
• Building relationships and providing daily strategic counsel with clients across all brands. Our clients are communications AND marketing leads, so a general understanding of the full marketing ecosystem inclusive of paid, social, retail, influencer and PR is a must 
• Demonstrating the ability to evolve brands, to promote them and to garner attention and drive consumer action 
• Experience generating both quick-turn creative solutions as well as longer term programming, demonstrating agility and flexibility in your approach 
• Demonstrating a deep knowledge, passion and track record in Earned Media strategy, counsel, and activation 
• Proven leadership skills with the ability to grow a team by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example 
• Experience managing and working with partners, maximizing events and collaborations, as well as providing ongoing strategic client counsel 
• Showing financial acumen and the ability to lead a profitable business 
• Demonstrating behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct 

Basic Requirements:

• The Senior Vice President must have at least ten years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.
• Bachelor’s degree in a related field 

Preferred Qualifications:

• Prior experience working with clients in the food and/or beverage or alcohol industry strongly preferred
• Agency experience working in collaboration with an inter-agency team (IAT) to lead the development and execution of integrated programs strongly preferred
• Strong understanding of how to communicate with teams and work from both client and agency sides 
• Track record of leading profitable pr