Marketing & Comm Specialist - University Store

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JOB TITLE:   

Marketing & Communication Specialist - University Store

JOB PURPOSE:

The Marketing and Communication Specialist for the University Store plays a pivotal role in enhancing the store's brand image and driving engagement within the university community. Responsible for developing and executing promotional strategies, this specialist creates campaigns tailored to student, faculty, staff, and alumni audiences through various channels such as social media, email newsletters, and campus events. By conducting market research, creating compelling content, and collaborating with internal and external stakeholders, they ensure that marketing efforts align with institutional goals and resonate with the target audience. Through ongoing analysis of key metrics, they continuously optimize strategies to maximize the store's impact and drive measurable results regarding foot traffic, sales, and customer satisfaction.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute marketing/promotional/event activities that meet overall objectives.  Collaborate in developing a 12-month marketing calendar and act to ensure activities are implemented promptly and effectively.
• Establish and maintain consistent branding efforts and advise area director(s).
• Direct the production and/or design of graphics for promotional materials to maintain consistency in theme and focus.
• Examine, revise, and execute website and e-commerce strategies to improve sales and communication with the customer. Coordinate marketing/promotional and sales efforts through the website. Work with third-party vendor(s) in the development and maintenance of websites.
• Direct, execute, and maintain all online social media activities consistent with established or new communication strategies.
• Hire, train, and provide supervision to the web coordinator and marketing support/student staff.
• Manage and monitor designated budgets.
• Study the organization's objectives, promotional policies, or needs to develop strategies that will influence brand awareness and/or direct sales.
• Establish or maintain cooperative relationships with student groups, representatives of stakeholders, community, employees, public interest groups, and news and other media.
• Identify trends or key group interests or concerns and provide advice on staying current with techniques and approaches.
• Provide a website strategy and plan content updates regularly for the external college website and internal communication.
• Provide direction and assistance on the most appropriate way to present information and ways to engage the audience. Write news releases and coordinate photo opportunities.
• Coordinate special events to promote relations with students, alumni, retirees, and various stakeholders.