Senior Paid Media Specialist, B2B Performance Marketing

Summary of the Role 

We are seeking a data-driven Senior Paid Media Specialist, Demand Creation to own strategy and hands-on execution across paid media channels including DV360 Display, Google, Online Video, Social (LinkedIn, Meta, Reddit) and other digital marketing platforms to drive qualified leads and pipeline for our B2B solutions. 

You will lead full-funnel demand creation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals.  

About the Role 

• Make budget and channel recommendations for paid media investment to deliver against Familiarity and Engagement, QL, and pipeline targets across our B2B product portfolio. 

• Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on KPIs.  

• Test new platforms including Reddit, TikTok and other platform ads to increase awareness and familiarity with our brand and key products. 

• Run structured testing across audiences, creatives, and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations. 

• Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more. 

Key Skills 

Core Channel Expertise 

• Google DV360, 6sense and Social Platform (Meta, Reddit, etc) audience creation and optimization including look-alikes, retargeting audiences and predictive audiences 

• Programmatic ad buying across platforms 

• Ad format testing and measurement 

• Landing page testing and optimization to drive engagement and increase familiarity 

Optimization and Experimentation 

• Structured testing: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable 

• Budget management and pacing; spend allocation by channel, campaign, and funnel stage to pipeline targets 

Technical & Analytics Skills 

• Advanced Excel / Google Sheets 

• Experience with web analytics platforms Adobe Analytics, DV360 and LinkedIn lift studies and measurement 

• Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations 

• Ability to build correlation models to show influence of familiarity programs on lead generation 

Collaboration and Communication 

• Clear, executive-ready reporting and pipeline attribution storytelling 

• Cross-functional partnering with Digital Experience, Website Testing, Demand Generation and Product Marketing teams 

About You 

• 3–5 years of hands-on B2B paid media experience with direct platform ownership and a focus on Familiarity and Engagement 

• Hands-on experience in-platforms; should be competent building, executing, managing, and optimizing campaigns in DV360, LinkedIn, Meta and/or other platforms 

• Demonstrated success driving pipeline outcomes (Increased Awareness, MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline) 

• Strong history of cross-functional partnership with marketing, sales, and web/ops teams 

• Bachelor's degree in Marketing, Business, or related field 

• Google Ads certification required; LinkedIn Marketing Solutions certification a plus 

#LI-TV1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible wor