Senior Product Manager II - Instant Cash (Core)

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In's 2026 Best Midsize Companies to Work For in New York City

• Built In's 2025 Best Places to Work For In New York City

• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.

• Built In’s 2023 - 2025 Best Startups to Work For In New York City

• Fast Company’s Most Innovative Companies of 2022

• Business Insider’s Most Promising Consumer Startups 2022

• Forbes Fintech 50 2022

Role overview 

As a Senior Product Manager for Instant Cash, you will own key parts of Brigit’s We’re looking for a Senior Product Manager to own and evolve critical parts of the Instant Cash experience – Brigit’s most impactful and high-scale product. This is not a feature PM role; you will be responsible for shaping the core growth, access, and credit performance loops that define how users discover, qualify for, use, and return to Instant Cash.

You will operate at the intersection of Product, Risk, Data Science, and Engineering, solving complex problems that balance user outcomes, business performance, and responsible credit access. Your work will directly influence adoption, engagement, retention, and portfolio health, making this one of the highest-leverage roles at the company.

What You’ll Own

• Core Instant Cash funnel and lifecycle: Drive improvements across eligibility, usage, repayment, and repeat engagement

• Access and eligibility strategy: Partner with Risk and Data to expand responsible access through smarter decisioning, limits, and user segmentation

• Utilization and retention loops: Build systems and features that increase frequency, habit formation, and long-term member value

• Credit performance: Optimize for sustainable growth by balancing utilization with delinquency and loss metrics

• Product innovation: Identify and launch new features that meaningfully differentiate Instant Cash and deepen user trust

What You'll Do

• Define and execute product strategy for key areas of Instant Cash, grounded in clear business and user outcomes

• Own and move north-star metrics such as utilization, take rate, and delinquency

• Design and run experiments to understand tradeoffs across growth, unit economics, and risk

• Partner deeply with Risk/Underwriting and Data Science to evolve decisioning, credit limits, and eligibility frameworks

• Translate complex systems (e.g., credit models, repayment behavior) into intuitive, user-friendly product experiences

• Lead cross-functional teams to ship high-quality products quickly in a regulated environment

• Align stakeholders across Product, Engineering, Risk, and Leadership on priorities, tradeoffs, and outcomes

• Use qualitative insights and quantitative data to continuously improve the user experience

What We're Looking For

• 6+ years of product management experience, ideally in fintech or lending

• 2+ years leading a p